There has been a lot of false buzz in India that Honor Smartphones from Honor Global are making a comeback in India under a previous Realme employee Sheth as Honor Tech. It has been made clear by Honor Global that the business, the above-mentioned ex-Realme employee, is opening to India is not in any way connected to Honor Global.
It is just the name they are trying to use, bank on by calling them Honor Tech, which might give a wrong illusion that Honor Smartphones from the global company is making a comeback in India.
Few Honor smartphones have been selling in India through its distributor PSAV, in small quantities.
Sheth has joined hands with PSAV to bring H90 a smartphone with Honor Tech branding giving the wrong illusion that it is from Honor Global.
Honor Global has sent out a statement which reads:
HONOR is currently operating in India through local partners and does not own nor intend to establish a subsidiary in the country. There are no plans in place to proceed with any form of technology transfer, including but not limited to aspects relating to hardware, software and service management, to any entity in India. PSAV is HONOR’s distributor in India. As per HONOR’s distributor agreement, PSAV is authorized to import, distribute and resell HONOR products, as well as perform promotional activities for such products in India. PSAV is prohibited from using the HONOR brand outside of the scope stipulated in the distributor agreement. HONOR Device Co. Ltd. and its subsidiaries are not connected nor associated with the Honor Tech company mentioned in recent media coverage.
Honor had stopped its operations in India a few years ago (pre-pandemic) but it continued to sell a few models of Honor smartphones through its local distributor PSAV. Who now seem to have shaken hands with ex-Realme employees and have created a brand Honor Tech playing on the popular Honor brand. The name Honor Tech might also be under scrutiny and is being used right now just to create a buzz. It will likely be changed to something else in the coming months, too.
As of now, Honor Global has no plans to revive its operations in India. Whatever Honor Tech smartphones you will see in India are part of a rebranding exercise, which we have already seen Micromax and other Indian companies do in the past.
They purchase smartphones at wholesale price from China, put their own stamp on them and sell them in India. There might be an assembly plant setup in India, but again that is not part of the Honor Global business or Huawei (Honors parent company). There is no good talk of aftersales and good customer sales ethics/other metrics at the moment.
Seems like Honor Tech is, at the moment, just playing on the hugely popular Honor Brand, which once existed in India at the corporate level. So, yes, Honor Global is not Honor Tech. These are two very different brands owned and run by different people.
Honor Global right now does its business in China, the UK, Europe, UAE etc. But are not in India at a company/corporate level.
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