Home Mobiles OnePlus introduces a dedicated member-only platform Red Cable Privé in India

OnePlus introduces a dedicated member-only platform Red Cable Privé in India

This launch coincides with the celebration of the brand marking two million Red Cable Club members in India.

OnePlus has now introduced an all-new Red Cable Privé, which is a dedicated member-only platform, to reward the OnePlus community. According to the tech company, “The Red Cable Privé provides Red Cable Club members with a valuable opportunity to earn a series of exciting rewards and exclusive benefits.” Mind you! The Red Cable Privé launch coincides with the celebration of the brand marking two million Red Cable Club members in India.

If you are wondering what it is all about, well the OnePlus Red Cable Club is an exclusive membership program that extends OnePlus’ premium user experience by creating unique, exclusive experiences and benefits for its community members.

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It is worth noting that the Red Cable Club was first announced in December 2019 to bring together the community. Since its inception, this platform has witnessed a highly-positive response from its five million-strong India community.

Red Cable Club members can accumulate reward points called RedCoins to access a range of exciting offers and benefits from OnePlus as well as its partner brands. The introductory list of partner brands includes Nike, Victorinox, Starbucks, Cure.fit, Zomato, Uber, and Apollo Pharmacy.

Moreover, the Red Cable Club members can avail a series of exclusive offers on the new platform as part of the new Red Cable Privé initiative. These offers include:

  1. Privé Life

Privé Life provides members access to limited-edition lifestyle merchandise from OnePlus and also includes the first co-branded merchandise for Red Cable Privé offering the all-new OnePlus x Victorinox Swiss Knife ‘Never Settle’ edition.

  1. Privé Tokens

Members can also collect Privé Tokens to avail exciting discount vouchers from OnePlus and partner brands.

  1. Privé Gift Cards

These include gift cards from popular partner brands ranging across lifestyle and fitness to food and beverage as well as healthcare.

Stating that OnePlus has always been a brand by the community and for the community, Vikas Agarwal, General Manager, OnePlus India, said, “Our commitment towards our community is among the key reasons for our success in India. We constantly seek opportunities to provide our community with new, rewarding experiences. This fundamental thought is what led to the making of Red Cable Club for our Indian community. As we further build on the Red Cable Club initiative with Red Cable Privé, we are positive that our community members will truly enjoy the series of unique offers that we have provided for them and their loved ones.”

Besides the above-listed offers, the members can also enjoy these exclusive launch offers:

  • OnePlus x Victorinox Swiss Army Knife ‘Never Settle’ edition:

Members can get exclusive access to purchase this limited-edition merchandise at a special price of Rs 999. The sale goes live on Wednesday, 16 September 2020. Users can avail vouchers from Red Cable Privé and make the purchase on Victorinox’s Gute Reise website till stock lasts.

  • OnePlus 8 series 5G André Limited Edition Protective Cases:

Members can buy the OnePlus 8 series André cases at 50 percent discount. This offer is available from Red Cable Day on 17th September onwards.

  • OnePlus TV Q1 Series:

Members can avail Rs 6000 off discount voucher for OnePlus TV Q1 Pro and Rs 3000 off discount voucher for OnePlus TV Q1.

In addition, OnePlus has introduced exciting activities wherein Red Cable Club members stand a chance to win bonus RedCoins. Members can participate in the “Coin your Fortune” lucky draw to be held on 14th-15th September and gain a chance to win a jackpot of 99,999 RedCoins and avail a series of benefits for the next few months. Moreover, members can also participate in the “Red for the Win” lucky draw on 16 September 2020 and gain a chance to win the recently-launched OnePlus 8 Pro smartphone, OnePlus Nord, OnePlus Buds, or OnePlus Bullets Wireless in addition to bonus RedCoins.

With the Red Cable Privé initiative, OnePlus is taking its community focus a step ahead. The benefits of Red Cable Privé will be accessible to all Red Cable Club members.

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