In order to provide a comfortable relationship between people and their products through a human-centric approach to design, OPPO has showcased the “slide-phone” and “music-link” conceptual designs at the China International Industrial Design Expo. Oppo has been working on together with the leading Japanese industrial designing studio nendo on these concepts.
According to Oppo, “The idea for the “slide-phone” originated from OPPO and nendo’s discovery that smartphone users increasingly rely on their smartphones to interact with the world around them. To support more functionality, smartphone is designed in a constant increasing of size, making it difficult to hold and less convenient. This trend towards larger phones has become a growing concern for users.”
Oppo’s “slide-phone” concept is designed with three foldable screens attached by hinges folding over in the same direction. By providing users with the flexibility to change the form of the phone as needed, users may benefit from the ability to change its size to suit the occasion. Additionally, a stylus inserted in phone allows users to expand their productivity by using the phone for work or other more complex tasks.
Besides, the concept of slide-phone, OPPO and nendo’s other conceptual design is “music-link”. It is a collection of devices centered around a pair of TWS earphones that includes a smartwatch, an AI speaker, a portable charger and a wireless charger. When the TWS earphones and portable charging case are placed on the AI speaker, users can enjoy a seamless music experience transitioning from headphones to speaker.
Commenting on the partnership, nendo CEO and chief designer, Oki Sato, said：“I was impressed by OPPO’s philosophy, which goes beyond leveraging the latest technology and pursues a comfortable relationship between people and their products through a human-centric approach to design. I am looking forward to seeing new concepts from the OPPO team as well as seeing how they manage to further strike a balance between technology and emotional engagement.”
OPPO established an industrial design center at its inception to incubate design and innovation within the industry as an explorer and leader pursuing the perfect synergy of ultimate aesthetics and innovation. The center was certified by The Fourth selection of National Industrial Design Centers in China on November 22, 2019. OPPO’s cutting-edge product design has also been well-received and recognized by the industry. This year, OPPO Find X and Reno3 Pro won the 2020 Good Design Awards, while the OPPO Find X2 Pro won the Swan Award in the China Mobile Phone Design Competition. OPPO will continue to focus on product design, further exploring how technology and aesthetics can be integrated to create closer relationships between people, devices, and the world around them.
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