After the successful launch of the Galaxy M-series the company is set to release new range of smartphones in the first half of 2019 in India. With this new launch the company hopes to generate sales of $4 billion from India in 2019.
According to a report on Reuters, Ranjivjit Singh who is the India’s chief marketing officer of Samsung said, the company plans to launch Galaxy A-series of smartphones each month from March to June. In the interview he didn’t reveal the details or any specifications of the upcoming smartphone series but he did say that the phone will be priced between Rs 10,000 ($141) to Rs 50,000 ($703). The prices reveal that they will be targeted at the mid-range segment to the high-end segment smartphone market and we can see huge variations in their specifications.
The South Korean tech giant plans to invade the Indian smartphone market throughout the year with the release of many smartphones. According to paper.vc, in 2018 itself the smartphone sales of the company in India had hit $5.24 billion (Rs 373.5 billion approx.). But it plans to further add to the sales and capture the Indian smartphone market to regain top spot.
It should be noted that Samsung had done very poor in the Chinese market as it lost most of its market shares to the Chinese smartphone makers. Learning from the lesson learnt in China Samsung is coming up with a new business model and the A-series is one of the many steps it is taking towards reaching the goal. After China, India is the biggest consumer market in the world, that is the reason most companies focus on India and Samsung is no exception.
Currently, more than 350 million users in India use the basic feature phone. With Samsung launching its phones in the mid-range smartphone segment it hopes to get those users in its bag, too. After facing intense competition from the Chinese smartphone makers like Xiaomi, Oppo, Vivo and OnePlus the company hopes to gain a lead on them.
In 2018 the company opened world’s biggest mobile phone manufacturing plant in NCR. Then it went on to open the biggest mobile phone store globally in Bengaluru.
Currently, Samsung is focusing heavily on the Indian market. Last month it released its budge-centric M-series smartphones to compete with the other budget segment smartphones in the arena. Then it plans to release the flagship – the Galaxy S10 and its variants in February. And with the new A-Series the company hopes to get an upper hand on its competitors.
The South Korean tech giant is taking steps in the right direction as it focuses its attention to the Indian market. But the competition is going to be tough and Indian smartphone market is going to heat up.