HomeNewsSamsung unveils HDR10+ Adaptive feature to enhance viewing experience

Samsung unveils HDR10+ Adaptive feature to enhance viewing experience

HDR10+ Adaptive will launch globally with Samsung’s upcoming QLED TV products.

In order to improve the HDR10+ viewing experience at customers’ homes despite of the lighting conditions, Samsung has now announced that the HDR10+ Adaptive feature will be supported in Samsung TVs. This newly-launched feature supports Filmmaker Mode and adapts to brighter rooms. HDR10+ Adaptive will launch globally with Samsung’s upcoming QLED TV products.

According to Samsung, “While viewing HDR content is typically optimal in a darkened environment, customers’ viewing environments may vary greatly depending on a wide array of factors, including room lighting, time of day, and proximity to windows.”

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Samsung’s HDR10+ Adaptive feature supports dynamic scene-by-scene optimization, following guidelines from the HDR10+ LLC, and can now adjust to any room lighting condition, further enhancing the HDR experience. This feature utilizes the TV’s light sensor and ensures that the screen brings to life the creative intent without any loss of details or contrast. All Prime Video HDR content is automatically delivered in HDR10+.

Asserting that as consumers spend more time at home, Younghun Choi, Executive Vice President of Visual Display Business at Samsung Electronics, said, “Samsung has been looking for ways to enrich consumers’ entertainment experience in the comfort of their homes. We are delighted to offer smart picture quality solutions that will enhance consumers’ at-home HDR viewing experience, bringing original-quality cinematic experience to our consumers around the world.”

Stating that Amazon Prime Video is always looking for new features and innovations that can help improve the customer experience, BA Winston, Global Head of Video Playback and Delivery at Amazon Prime Video, said, “With HDR10+ and Filmmaker mode, Prime Video content is optimized regardless of the viewing environment and customers can enjoy movies and TV shows the way the filmmakers intended.”

Furthermore, the HDR10+ Adaptive on Samsung QLED TVs also supports Filmmaker Mode, a display setting that Samsung developed in partnership with filmmakers, studios and consumer electronics manufacturers. Moreover, Samsung and Amazon Prime Video collaborated to enable Filmmaker Mode and HDR10+ Adaptive for Prime Video customers.

The company also notified that more contents are becoming available in HDR10+ with Universal Pictures Home Entertainment (UPHE) and Samsung extending its technology partnership to include even more HDR10+ catalogues and new titles for distribution on OTT services around the world.

Mind you! UHD titles are available on Prime Video also comprise of HDR10+ so all Prime Video customers can enjoy the improved HDR experience with most Samsung QLED TVs regardless of room lighting conditions.

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