Photo-messaging app Snapchat has added 13 million daily active users in the last quarter, according to its parent company Snap Inc. With the new additions, the total number of people across the globe who use the app have gone up to 203 million, and it should be mentioned that this is the highest number that Snap has seen since it went public.
The growth is a clear indication of the fact that Snap has invested in product features to attract a more global user base has actually paid off. Some credit should also be given to the viral face filters that Snapchat got in the last few months. According to the company, around 7 to 9 million people joined after the face filters were introduced and the remaining 4-6 million can be attributed to the company other efforts.
We should also mention that an updated and optimized version of Snapchat’s Android app was released last year. The company rolled it out as Android users had been complaining about a lagged experience for users. Considering that a major chunk of the world’s population uses Android smartphone, the redesigned app was a very welcome move by Snapchat.
Snapchat CEO Evan Spiegel revealed today that with the redesigned app, users have been sending 7% more snaps as compared to what they did earlier. It is also worth pointing out that the company is also making efforts to get Snapchat accepted outside of English-speaking countries. In order to manage data costs, the company is said to be partnering other global telecommunication companies that have been serving more than a billion people. However, he did not mention the companies that Snap has been working with.
In 2019, Snapchat got support for eight new languages including Hindi, Punjabi, Marathi, Gujarati, Vietnamese, and Urdu. It should be noted that more than 750 million people use these languages to communicate. Since most of these languages are spoken in India, it can be assumed that Snapchat looks at the country as an important market for itself.
Snap has said that it is optimistic about the fact that this growth in terms of user engagement will continue into the next year. The company has also announced that its Snapchat Stories would be coming to Tinder and Houseparty and that it is working to build a video game platform and a roster of original programs. The company has also said that it has developed new AR filters that will make the Eiffel Tower puke rainbows.
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