SnapDeal celebrated the Indian Mobile Day on 25 May, where they sold hundreds of mobiles to Indian customers through their app and website. They sent out an infographic that shows Micromax and InFocus mobiles were the most popular brands in North and South India respectively (during the sale). 70% of the mobiles purchased ran Android OS and selfie phones were exceptionally popular.
Other Key Findings:
- 75% of sales were for budget phones priced below INR 10,000
- 34% of sales accounted by tier III cities
- 40% of sales occurred on APP platform
- Sold 10X more than the average day’s sales
- 80% customers bought selfie phones
- 40% share of sales in Punjab were accounted for by iPhones
- 55% sales in Bihar were driven through APP
- 45% of sales in Delhi were for premium phones
- 40% of Tier III sales were driven through APP same as Tier I
- Most popular brand in the North MICROMAX
- Most popular brand in the South INFOCUS
