Home Cameras Sony Alpha 7C Camera and Zoom Lens launched with enhanced imaging technologies

Sony Alpha 7C Camera and Zoom Lens launched with enhanced imaging technologies

The Alpha 7C features a 5-stepix stabilization effect that allows for shooting snaps without a tripod.

Sony has announced the Alpha 7C full-frame camera (model ILCE-7C), which is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities.

“The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics.

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When Sony Alpha 7C full-frame paired with the world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, the company claims that this combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with an intelligent light intensity control linked to camera face detection.

The new Alpha 7C camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine along with 15-stop wide dynamic range and high-speed image data processing. It measures only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g), the Alpha 7C is similar in size and weight to an APS-C camera, with only 1 percent more weight than the Alpha 6600.

The Alpha 7C features a 5-stepix stabilization effect that allows for shooting snaps without a tripod. Moreover, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leading 740 images when using the LCD monitor, or 680 images

The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus. When using Real-time Tracking while “Face/Eye Priority in AF” is ON with a human subject, the subject’s eye and face are detected and locked on in real-time with extremely high tracking precision.

Furthermore, the Alpha 7C comprises of Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customize AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch-tracking functionality is also available for movie shooting.

The Alpha 7C camera is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions and supporting touch focus, tracking and shutter operations.  To simplify workflow needs, Wi-Fi compatible wireless-communication functions allow images and movies to be directly transferred to a smartphone or tablet for convenient sharing, viewing or saving. A USB Type-C connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.

The new Alpha 7C compact full-frame camera will be available in late October and will be sold for approximately $1,799.99 USD and $2,399.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The FE 28-60mm F4-5.6 zoom lens will be available in early 2021 and will be sold for approximately $499.99 USD and $649.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

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