The new Sony BRAVIA XR MASTER Series A95K OLED TV powered by the Cognitive Processor XR with a new OLED panel was unveiled by Sony India today. The new Cognitive Processor XR also has additional capabilities that can be customised and improved at-home entertainment in addition to best-in-class, ultra-realistic picture quality with lifelike contrast.
While the XR Triluminos Max replicates 3D colour depth with human intelligence for naturally stunning colours. With the most recent XR 4K Upscaling and XR OLED Motion technology, 4K action remains fluid, bright, and crisp with no blur.
The new BRAVIA XR MASTER Series A95K OLED TV will be offered in a single 65-inch screen size. It is aware of how the human eye focuses and employs cross-analysis to produce images with realistic depth. While the content is recreated using the exclusive Cognitive Processor XR in a way that is so accurate you can actually feel it. The XR Processor XR will upscale anything you’re seeing to a level of quality close to 4K.
The OLED panel on the BRAVIA XR OLED A95K TV is powered by XR OLED Contrast Pro, allowing you to enjoy real contrast with the brightest colours and pure blacks. This OLED TV uses our Cognitive Processor XR to monitor screen temperature and accurately adjust light, offering up to 200 percent more colour brightness than traditional OLED TVs. It has a temperature sensor and a heat diffusion layer for dissipating heat.
The OLED display with XR Triluminos Max on the Sony Bravia XR Master Series A95K OLED TV is also powered by the Cognitive Processor XR, allowing A95K to deliver the largest colour spectrum.
With the help of a tremendous amount of data, the Cognitive Processor XR can intelligently recreate lost textures and detail for real-world images. The A95K series’ OLED XR Motion clarity, powered by the Cognitive Processor XR, fights blur by identifying and cross-analyzing important visual features over the course of several frames. To ensure smooth and clear action, even in quickly moving sequences, it produces and inserts additional frames in between the original ones.
The Sony A95K TV has full HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone, and Auto Game Mode.
More resolution, data handling capacity, and extra features like 4K 120Hz, VRR, and ALLM are all possible with HDMI 2.1’s faster speed. In order to reduce input lag and improve action responsiveness, the TV automatically enters Game mode when you press the Auto Game Mode button. When watching movies on PlayStation 5 consoles, it goes back to Standard Mode to concentrate on picture processing for more expressive scenes, allowing you to experience incredibly smooth gaming with crisp animation.
With the BRAVIA Core app, which comes pre-installed and is only accessible with BRAVIA XR TVs, you may redeem up to 10 new releases and enjoy 24 months of limitless top movie streaming.
Thanks to BRAVIA XR technology, Pure Stream, and IMAX Enhanced movie will automatically adjust to the best picture settings when you watch them in the BRAVIA CORE Calibrated mode. With the BRAVIA CAM, you can also take advantage of a wide range of entertaining new TV experiences, like video chat, proximity alert, power saving, and more.
Without the need for in-ceiling or up-firing speakers, XR Surround realistically delivers surround sound from the sides and vertically using just the TV speakers. Dolby Atmos is also compatible with the BRAVIA XR TVs. Take advantage of Google TV’s super-smooth user interface, hands-free voice search that offers infinite entertainment, and seamless integration with Apple’s AirPlay 2 and HomeKit.
In terms of pricing and availability, Sony BRAVIA XR OLED A95K TV will be offered at Rs 369,990. The device will be available for purchase via all Sony Centers, major electronic stores and e-commerce portals in India.
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