HomeNewsSony expands 360 Reality Audio Ecosystem: Here what you must know

Sony expands 360 Reality Audio Ecosystem: Here what you must know

This revolutionary musical experience is powered by Sony's spatial sound technologies.

In order to offer new video streaming capabilities and content creation tools, Sony has now expanded its 360 Reality Audio services and product offerings. This revolutionary musical experience, powered by Sony’s spatial sound technologies, evokes feelings of being in a music studio or live concert venue – all without leaving the comfort of home.

360 Reality Audio is a powerful platform that brings listeners an experience that honors the creator’s true intent, and brings artists and fans even closer together. We are thrilled to enhance and expand our audio ecosystem with innovative streaming video, and powerful new ways for musicians to create an amazing experience,” said Mike Fasulo, president and chief operating officer, Sony Electronics, Inc.

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Currently, listeners can access approximately 4,000 songs in 360 Reality Audio from artists like Alicia Keys, Lil Nas X, Megan Thee Stallion, Noah Cyrus, Zara Larsson, and more. However, Sony has now added new capabilities to this innovative music format. The company further added, “To showcase these new video capabilities, Sony Music Entertainment artist Zara Larsson will release an exclusive live performance in 360 Reality Audio on January 11 at 5:00 PM EST. Viewers will be able to stream this performance with the Artist Connection app1 on a smartphone. With select Sony headphones and the Sony | Headphones Connect app2, users can also optimize their experience by analyzing their individual ear shape to enjoy a custom immersive musical field that is perfectly optimized for them.”

Sony further revealed that the 360 Reality Audio makes it possible to create a lifelike music experience, giving listeners the impression that they are in a live concert setting. The company also added that to use this spatial sound technology to create an innovative solution for music lovers who are not able to enjoy live concerts due to COVID-19.

Meanwhile, Sony has announced the FX6 (model ILME-FX6V) camera that’s a new entry in the company’s Cinema Line, a series of products that brings the company’s expertise in imaging technology to a broad range of filmmakers and content creators.

According to the company, the all-new FX6 incorporates Sony’s core technologies of image sensor, processing engine, and AF (autofocus) performance. It is compatible with the wide range of Sony E-mount lenses for creative flexibility.

Emphasising that the new FX6 is the latest example of Sony’s drive to continuously push the boundaries of imaging technology based on the needs of its customers, Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics, said, “With the advancement of our Cinema Line, we are dedicated to enabling the extraordinary skills and talent of today’s content creators and cinematographers. The FX6 leverages technology from Sony’s industry-leading VENICE cinema camera and marries it with the best of Sony’s innovative Alpha mirrorless camera technology.”

As far as the full-frame Cinematic Image Quality is concerned, the new camera features a 10.2 MPiii full-frame back-illuminated Exmor R CMOS sensor that delivers a 15+ stop wide dynamic rangeiv with high sensitivity and low noise. FX6’s base sensitivity is ISO 800 with an enhanced sensitivity setting of ISO 12,800v – expandable up to 409,600vi – for shooting in low and very low light conditions. In addition to this, the FX6 also comprises of a BIONZ XR image processing engine that was earlier used in the new Sony Alpha 7S III camera.

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