Spotify, in March, acquired the sports-focused Locker Room app Betty Labs. Now the music streaming company has announced the launch of a live audio app called Spotify Greenroom with the goal of creating a live audio experience that will delight creators and listeners everywhere. With the launch, the audio-based social media app aims to take on Clubhouse that will allow users to host or join in a live discussion.
While announcing the Founder and CEO, Daniel Ek said, “Since bringing the Locker Room app into the fold, we’ve been working to expand its capabilities, with the goal of creating a live audio experience that will delight creators and listeners everywhere. And we wanted to do it with a Spotify twist that operated as an extension of the app already loved by 356 million listeners. That’s why we renamed it “Spotify Greenroom,”
With the launch of the live audio platform Greenroom, the Swedish online music streaming giant will provide an opportunity for creators of all types to connect with their fans more deeply and meaningfully. The new Clubhouse-like features are available on iOS and Android in over 135 markets around the world.
The Spotify Greenroom will allow creators and artists to host or participate in live rooms. The users can log on to Greenroom using their Spotify log-in info. In addition to this, the live audio platform also allows you to record so you can complement your on-demand content with live conversations and Chat controls.
Apart from joining a group, you can also search for upcoming rooms, join and even create one.
As per the music streaming app, it will work on evolving the Greenroom, as it understands more about what creators and listeners want from their live audio experience. Additionally, the company also promises to bring exciting new programming to the platform spanning music, culture, and entertainment topics in addition to the sports content Locker Room has been known for.
Besides this, to make it a creator-friendly live audio platform a Spotify Creator Fund has been announced that will help live audio creators monetize their work. Those who are interested can sign up to find out more about participation when the Creator Fund opens later this summer.
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