Telegram unveiled the Telegram business, its newest service that enables individuals to convert their accounts into business accounts. The feature will allow small businesses to use the platform to bring on new clients, take queries and support customers with their orders.
While announcing Telegram Business the company said, “Starting today, anyone can turn their Telegram account into a business account – and get access to business features, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more.”
As per the company, all Telegram users can use business features — without any coding skills. The platform will allow businesses to display their hours of operation and show their location on a map. Users will be able to locate them easily and check whether they are open right away.
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According to Telegram, Businesses can customise the text and stickers that users view on their start page before they initiate a chat, based on what they want to say. This enables them to showcase info about products and services or welcome customers with branded artwork.
Quick replies may be created with Telegram Business, according to the company. Quick replies are shortcuts for sending preset messages that may include several messages and support text formatting, links, stickers, media, and files. Therefore this enables them to quickly send information that customers often need – like a schedule of classes or a PDF with their menu.
Typing a / in the message bar shows a panel with all of your quick replies – that you can send or edit in one tap. This only works in private chats, not groups.
Telegram Business will allow users to set up a welcome message to be sent to users who get in touch with you for the first time if you want more automation. This will guarantee that they receive a prompt response with important information, or simply a kind greeting 👋
Your greeting may also include answers to frequent questions or more details about your business. One can specify a period after which a new message will result in your greeting being sent again. This way people will always know when they can expect a response from a business.
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You can restrict any automated messages to exclude specific chats or entire chat categories in order to avoid sending business messages to friends, family, or coworkers.
Users can add coloured labels to chats with Telegram Business or Premium. This gives them unique tags based on the chat folders they are in and quickly differentiates between customers in your chat list based on their status, needs, or priority level. All Telegram users can create custom chat folders to organise their chats – adding separate tabs to the chat list for Work, School, News and more.
Users may establish connections to interact with their business – like a button to reserve a table or track an order. These links, when tapped, immediately start a chat session with you and paste a suggested message for the user. Links can also be used both inside and outside of Telegram – from a link on your site to a QR code on a restaurant menu.
Moreover, Each link shows how many times it was tapped so you can track its performance.
Chatbots for Business allows Business users to connect to process and answer messages on their behalf. One can integrate any existing tools and workflows, or add AI assistants that manage their chats. You can choose which chats a chatbot can access when you add it.
