Chinese technology company ByteDance, which owns the popular video sharing app TikTok, has seen tremendous success in the last one year. While it is not the company that founded the app, it acquired Musical.ly and merged it into TikTok. In India, it gained a lot of attention and garnered a huge user-base. Now, reports have surfaced online that suggest that ByteDance is looking to expand its services and is working to launch a new smartphone. The ByteDance smartphone will come pre-loaded with various apps by the company.
As of now, no details about the ByteDance smartphone are available, but it is speculated to be a budget device that will cater to the typical audience that uses apps by the company. According to the report in the Financial Times, the handset is currently in works.
Apart from TikTok, ByteDance’s portfolio also includes Douyin, which is the Chinese version of TikTok. While both the apps are known to work on the same software, ByteDance has separate networks for both of them since China has stricter censorship laws. News Republic and TopBuzz are also a part of the company’s portfolio.
Another report that cites Financial Times says that the smartphone will have the entire suite of ByteDance‘s consumer apps pre-installed on it. The handset is also expected to have features that are geared around the TikTok app. As we mentioned earlier, the ByteDance smartphone is expected to be a budget offering as most of the people who use the TikTok are young and they may not want to buy something in the premium smartphone category.
According to a report in The Verge, ByteDance has signed a deal with Smartisan to get the patent portfolio and hire some of their employees. By doing this, the company may be getting things in place to make its own smartphone. However, we can’t say whether people or even die-hard TikTok fans would be willing to buy a smartphone like this, especially because the app works on all Android and iOS devices.
A few weeks back, TikTok had faced a ban in India and was taken off from Google Play Store and Apple’s App Store. This happened because a PIL was filed which claimed that the app had a lot of pornographic content. Later, the ban was removed from the app under the condition that it regulates the content on its platform better and ensures that no inappropriate videos stay there.
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