After pushing the innovation of Caller ID to great heights to make communication safer and more efficient for their users, Truecaller has rolled out three highly anticipated features for its users across the world. These features include:
- Call Reason
- Schedule SMS
- SMS Translate
As a leader in the mobile identity space, Truecaller informs customers regarding who is calling them. However, these newly-launched features would inform the users about why they are getting the call on their smartphones.
Expressing excitement at the launch of Call reason, Schedule SMS and SMS Translate, Rishit Jhunjhunwala, Chief Product Officer at Truecaller, said, “We have been working towards building an innovative communication suite for our users and these three features are the next big step in line with this mission. Communication in 2020 is easier in many ways, but also complicated by the vast ways in which people connect for information.”
According to Truecaller, Call Reason, which is one of the most requested features in 2020, enables users to set a reason for their call to allow the receiver to check what the call is about, whether the incoming call is personal, business or something urgent. With this, the new feature extends the platform’s Caller ID feature to help users to send a note in their outgoing calls. This would empower users in higher pick-up rates on outgoing calls as the receiver would know “what reason the call has been placed”. Businesses can set a customized text before every call which would increase engagement with their customers. It is available to both Android and iOS users.
The new ‘Schedule SMS’ extends the platform’s Caller ID feature to enable users to schedule a message reminder of any events, meetings, or what groceries you need to pick up at the end of the day. Users can schedule SMS by simply selecting the icon while messaging and choose a date and time. Your message will be sent then, and you will always be able to see it scheduled in your chat. This feature is available for Android users only.
In addition to these features, the SMS Translate feature allows users to instantly translate the content of their messages directly in Truecaller without leaving the app. This feature works for both SMS and instant messages (IM). It is powered by Google’s ML Kit and all messages are processed locally in the phone, which means the content of your messages never leaves your device. Language packs are downloaded to your device before translation begins. Users can also download additional languages to use them offline, anytime and anywhere. SMS Translate will only be available for Android.
Truecaller further stated that it strives to stay true to the core principle of building a product for masses while always acting in the public interest. It is constantly listening to its users and want to help them by putting more power in their hands.
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