In order to help users to be able to express themselves and understand whom they are talking to on Twitter, the microblogging has planned to re-launch verification, which comprises of a new public application process, in early 2021.
For this, Twitter notified that it needs to update the verification policy with the users’ help. Moreover, the policy will lay the basis for future improvements by defining what verification means, who is eligible for verification and why some accounts might lose verification to ensure the process is more equitable.
Twitter is also defining some of the core types of Notable Accounts that are served by verification. According to the proposed policy, “the blue verified badge on Twitter lets people know that an account of public interest is authentic. To receive the blue badge, your account must be notable and active.”
Furthermore, Twitter has also notified the six types of accounts it has identified to start are:
- Government
- Companies, Brands and Non- Profit Organizations
- News
- Entertainment
- Sports
- Activists, Organizers, and Other Influential Individuals
Besides this, Twitter has also added proposed criteria to automatically remove verification from an account if, for example, it’s inactive or if the profile is incomplete, as well as grounds to deny or remove verification from certain qualified accounts that are found to be in repeated violation of the Twitter Rules.
We recognize that there are many verified accounts on Twitter who should not be. We plan to start by automatically removing badges from accounts that are inactive or have incomplete profiles to help streamline our work and to expand this to include additional types of accounts over the course of 2021.
“We know we can’t solve verification with a new policy alone — and that this initial policy won’t cover every case for being verified — but it is a critical first step in helping us provide more transparency and fairer standards for verification on Twitter as we reprioritize this work. This version of the policy is a starting point, and we intend to expand the categories and criteria for verification significantly over the next year,” revealed an official blog post.
Additionally, Twitter asserted that it wants to make space for everyone on its platform to express their authentic voices by providing people more ways to identify themselves in their Profiles. The blue verified badge and account labels are two of the ways to enable one to find out which is a real account on Twitter. For instance: Twitter verified medical experts Tweeting about #COVID19 and added account labels to identify candidates running for office.
However, Twitter also stated that the blue verified badge isn’t the only way to distinguish accounts. In 2021, it is aiming to enable users to access more ways to identify themselves, such as new account types and labels.
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