Apple has updated its all-new Mac Studio systems for desktops at the WWDC23. The new Mac Studio and Mac Pro models are powered by the company’s latest M2, M2 Pro, M2 Max and M2 Ultra processors.
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New Mac Studio
Mac Studio features M2 Max and the new M2 Ultra which is said to be 3x quicker than its predecessor. As per the company, the Mac Studio with M2 Max is up to 50 per cent faster than the previous-generation Mac Studio and 4x faster than the most powerful Intel-based 27-inch iMac. The desktop system with M2 Max comes with a 12-core CPU, up to a 38-core GPU, and up to 96GB of unified memory with 400GB/s of memory bandwidth.
Whereas Studio with M2 Ultra is two times faster than the M2 Max, up to 3x faster than the previous-generation Mac Studio with M1 Ultra,2 and up to 6x faster than the most powerful Intel-based 27-inch iMac. It features a 24-core CPU, up to a 76-core GPU, and up to 192GB of memory with 800GB/s of unified memory bandwidth for workstation-class performance.
The Mac Studio desktop system includes higher-bandwidth HDMI, enabling up to 8K resolution and 240Hz frame rates. In addition to this, it has support for up to six Pro Display XDRs — driving over 100 million pixels. There is Wi-Fi 6E and Bluetooth 5.3 for wireless connectivity. Other connectivity options include four Thunderbolt 4 ports, a 10Gb Ethernet port, an enhanced HDMI port, two USB-A ports, two USB-C ports and an SD card slot on the front.
New Mac Pro
The all-new Mac Pro new comes equipped with M2 Ultra SoC. Previously it was powered by Intel Xeon CPUs. With M2 Ultra the new Mac Pro can be configured with up to a massive 192GB of memory with 800GB/s of unified memory bandwidth. It has a 24-core CPU, an up to 76-core GPU. In addition to this, there are seven Afterburner cards built-in and can play an unprecedented 22 streams of 8K ProRes video.
In terms of connectivity, there are eight built-in Thunderbolt 4 ports — six on the back and two on the top. Also, there is support for up to six Pro Display XDRs, along with Wi-Fi 6E and Bluetooth 5.3. It further includes three USB-A ports, two higher-bandwidth HDMI ports that support up to 8K resolution and up to 240Hz frame rates, two 10Gb Ethernet ports, and a headphone jack.
New Mac Studio and New Mac Pro price in India and availability
The Mac Studio has been launched in India at Rs 2,09,000 and Rs 188900 for education. Whereas Mac Pro with both tower and rack-mounted enclosures starts at Rs 729900 and Rs 687900 for education. Mac Pro (Rack Enclosure) starts at Rs 779900 and Rs 727900 for education.
The new Mac Studio and Mac Pro are available to order today on apple.com/in/store and in the Apple Store app. They will start to arrive to customers and will be available in Apple Store locations and Apple Authorised Resellers, beginning Tuesday, June 13.
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The WWDC23 Apple event delivered few unexpected surprises in terms of new apple product lineup and upgrades vs prior gen. The biggest surprise of all was seeing Mac Studio getting an upgrade together with Mac Pro and without offering any differences.
M2 Ultra chip on both models…So what are the users paying the extra $3k? Seems like the extra $3K price tag on Mac Pro vs Ultra is just for the extra internal PCIe slots? This is a very costly mistake Apple is making! Marketing-wise how do you differentiate the two?
That’s how Apple is making serious financial and strategic mistake here with such a lineup by risking cannibalizing their most high-end product – Mac Pro and seriously undermine Mac Pro sales in 2023/2024. This was a great day for Mac Studio as there is no need to buy Mac Pro unless you need to have those internal PCIe slots. But, If a user needs an extra expansion and slots, that user can just purchase the older intel-based Mac Pro. It’s much cheaper, more practical and makes more sense to do..
For the new Mac customers in 2023-24, they will be better off with buying the cheaper Mac Studio that runs on the same chip, same specs and cores as Mac Pro. That’s why upgrading Mac Studio this time was a shock to many of us as we did not expect it this time.
Overall, Apple’s desktop product segment at the WWDC23 seemed a bit chaotic and we have not seen any major iMac updates yet. Apple needs to better streamline their processes to make sure they keep timely updating the tech that sells well and generates them big profits + keeps them loyal & dedicated fan base.