Google today announced that YouTube has given account holders distinctive handles that will now show up on channel pages as well as Shorts. By using their usernames, users can now quickly recognise creators. The users on the online video streaming platform will be able to tag creators in the comments or community posts and other interactive areas like video descriptions.
While announcing the YouTube handles it said, “For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and home base. That’s why today we’re introducing handles, a new way for people to easily find and engage with creators and each other on YouTube. Every channel will have a unique handle, making it easier for fans to discover content and interact with creators they love.”
Channel pages and Shorts will display handles, making them easily and consistently recognisable. Soon, mentioning one another in comments, community postings, video descriptions, and other places will be easier and quicker. A shout-out in a comment or tagging in the name of recent collaboration, for instance, can help creators gain more exposure and reach out to new audiences. Channel names and handles are both ways to recognise a YouTube channel, but handles are truly unique to each channel, allowing artists to further build their own presence and identity on the platform.
YouTube will let creators know when they can select a handle for their channel over the course of the following month. Most of the time, if a channel already has a customised URL, that will become their default handle by default. However, they can choose to alter their channel’s handle as soon as they receive the notification in YouTube Studio. We’re introducing handles gradually since each YouTube channel will have one, and handles must be distinctive. The number of subscribers a channel has, its overall YouTube presence, and whether it is active or not all affect when a creator will have access to the handles selection process.
To make it simple for creators to point viewers to their content when they aren’t on YouTube, YouTube will establish a corresponding URL (ex: youtube.com/@handle) when they choose their handle. If a channel already has a customised URL, there is no need to adjust links because they will be automatically forwarded to the new, handle-based URL to give creators on YouTube a stronger, more cohesive presence.
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