Key Takeaways
- The campaign video features public figures like Smriti Mandhana, Vishnu Kaushal, and Govind Kaushal, showcasing a blend of traditional Diwali celebrations and a lively Gen Z party over a video call.
- The OnePlus Festive Sale is scheduled to launch on October 8th, 2026, offering various OnePlus products as gifts that represent strengthening intergenerational relationships.
- OnePlus India partnered with Marzi, a community for adults aged 50 and over, to host a month-long series of shared events bridging Generation EV and Generation Z.
OnePlus has rolled out the #MakeItSpecial Diwali 2026 campaign, which is centred on the notion of camaraderie across generations. Led by people like Smriti Mandhana and Vishnu and Govind Kaushal, this project seeks to combine the zest of Gen Z culture with traditional family traditions. Considering the theme of the campaign to create memorable festive moments, the OnePlus Festive Sale will launch from October 8th, 2026.
This year’s campaign emphasises the idea that, although festivities evolve, they retain the power of family bonds and relationships, suggesting that festive experiences are timeless. Unlike past campaigns that focused on pets and sustainability, the current campaign emphasises the importance of generational bonds in the face of contemporary trends and long-held customs. Furthermore, the campaign was conceptualised by OnePlus India and features the creative direction of choreographer Nicole Concessao, broadening its appeal to a wider audience.
The video depicts an old couple enjoying Diwali in the traditional style, complete with decorations, diyas, and sweets. Following the departure of their visitors, the couple enjoys a calm evening until a video chat from their grandkids kicks off a lively Gen Z party. Smriti Mandhana leads this event, which includes dancing, games, and music. She joyfully proposes a new Diwali dance challenge utilising a OnePlus 15 smartphone. Inspired by their grandkids, the grandparents participate in the celebrations, relighting diyas and enjoying contemporary versions of traditional sweets, therefore combining the old and the new. Gifts exchanged included OnePlus goods such as the N6, Nord 6, Nord CE6, and Nord Buds, which represent the strengthening of relationships between generations. The video concludes with a peaceful blending of both Diwali celebrations, emphasising the significance of preserving traditions while adding the modern practice of making lasting memories together.
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OnePlus India has teamed with Marzi, a community for people aged 50 and over, to extend its #MakeItSpecial campaign beyond its first video. This initiative intends to bridge the generational divide between older adults (Generation EV) and younger people (Generation Z) by facilitating a month-long sequence of shared events. Sports, nostalgic games, unique cuisine experiences, music, wellness activities, and meaningful talks are among the intriguing alternatives planned, all with the goal of encouraging connection and connecting across various generations.
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Pickleball matches and coffee raves are among the activities available, as are hands-on pizza-making lessons, all with the goal of establishing new pathways for celebration and storytelling. Interested participants will be able to register for these one-of-a-kind events via a special microsite that will launch after October 10. Furthermore, the OnePlus India Diwali 2026 ad video is set to be released throughout the holiday season on numerous platforms, including YouTube, Instagram, and X, with the goal of captivating a national audience.
