Charging cables, those unsung heroes of the tech world, finally get a makeover worth talking about. Beats has entered the accessory arena with the launch of Beats Cables, its first-ever range of reinforced charging cables. Starting today in India, these tangle-free cables promise durability, style, and convenience in equal measure. And yes, they come in colours like Bolt Black and Nitro Navy because charging cables deserve their moment in the spotlight, too.
In This Article
Multiple Configurations, One Snappy Package
The Beats Cables collection caters to every gadgeteer’s needs, offering USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning variants. Each cable is available in two practical lengths—1.5 meters for when you’re glued to your desk and a handy 20 centimetres for on-the-go power emergencies. With a woven design engineered to prevent the dreaded fraying, Beats ensures these cables withstand daily abuse better than your average relationship.
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Bold Colours That Speak Volumes
Let’s face it—basic white cables are so yesterday. Beats Cables come in four eye-catching shades: Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. The colour options alone might encourage you to charge your devices publicly just to show them off. Additional options will be rolled out later this summer, ensuring there’s always a fresh pop of colour available to brighten your tech stash.
Eco-Friendly Inside and Out
In a commendable eco-friendly twist, Beats’ packaging for these cables is crafted from 100% plant-based material sourced from recycled fibre and sustainable forests. So you can power your devices guilt-free, knowing you’re also helping keep Mother Earth charged and thriving.
“Pill People” Make a Comeback
To give their cables a comedic spin, Beats reintroduced its iconic “Pill People” for a quirky new campaign. Voiced by comedians Ben Marshall, Desi Banks, and Megan Stalter, this humorous take highlights the cables’ resilience and versatility in everyday scenarios. It’s available now across Beats’ social media channels, providing both tech enthusiasts and casual users something to chuckle about.
Charging Speeds and Compatibility
These aren’t just pretty cables—they’ve got brains too. The USB-C to USB-C variant supports charging, syncing, audio streaming, CarPlay, and data transfers, offering fast charging at up to 60 watts. The USB-A to USB-C cables provide speeds up to 15 watts for compatible Apple devices, and the USB-C to Lightning cable ensures fast, seamless connectivity for iPhones and iPads.
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Beats Reinforced Charging Cables Pricing and Availability
Beats Cables are priced at Rs 1,900 for individual cables (1.5m and 20cm) and Rs 3,500 for convenient two-packs, available immediately on apple.com. Indian buyers can also grab these from retail shelves starting Thursday, April 18.
