GOBOULT has introduced four new smartwatches—Saber, Alora, Tuff Hawk, and Tuff Rivet—as part of its entry into the premium value market. This comes after a brand update and attempts to strengthen its position in India’s affordable luxury tech industry. Despite a slowdown in the overall smartwatch market, GOBOULT’s smartwatch segment has grown by 49.6% year on year, with smartwatches expected to account for 30% of revenue in the next 12-18 months and a 20-25% market share by FY26, aided by a 10% increase in average selling price from new offerings.
Saber is a luxury smartwatch from GOBOULT with a sturdy metal body, a refined look, and a rotating bezel that adds to its mechanical appeal. It has a 1.43-inch AMOLED display with an exceptional brightness level of 700 nits and an Always-On Display function for continuous use. The watch’s rotating functional bezel provides basic navigation, making it easy to operate. It also has a quick charging capability of 100 minutes.
The health suite tracks heart rate, SpO₂, blood pressure, sleep patterns, stress levels, and menstrual cycles. Users can personalise and train with over 200 watch faces and more than 120 sports modes, making the Saber an all-around gadget for health-conscious customers looking for both flair and control.
The Saber is available in blue and metal black with silicone straps for ₹2,499, as well as a titanium model for ₹2,799.
Alora is the company’s first luxury smartwatch developed particularly for women, with a distinctive premium design that emphasises elegance, refinement, and comfort. The smartwatch has a diamond-cut bezel and a polished stainless steel finish. The Alora is available in three exquisite colours: silver, rose gold, and red wine. It has amazing specs. It has a 1.19-inch AMOLED display with a brightness of 800 nits and an Always-On Display mode for uninterrupted use. Furthermore, the watch features a diamond-cut metal bezel and a functional crown, emphasising both design and utility.
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In terms of performance, Alora offers quick charging, which allows for a full charge in just 135 minutes. It also has over 150 cloud-based watch faces, allowing for considerable customisation to meet individual preferences.
The Tuff Series includes two models: Tuff Hawk and Tuff Rivet, both designed to withstand dynamic routines without sacrificing style.
The Tuff Hawk has a sporty and robust appearance and comes in black, saffron, sandstone, and green forest. It has a sturdy functioning crown, a quick access torch, a full health suite, and more than 120 sports modes. The gadget has an amazing battery life of up to 7 days and an IP68 rating for water resistance, making it appropriate for a variety of settings.
The Tuff Rivet, on the other hand, is designed for mobile performance and is available in Jet Black, Rock Beige, and Forest Green colours. It features a 1.9-inch display with a functioning crown, over 300 watch faces, and over 120 sports modes. The Rivet, like the Hawk, comes with a quick-access torch and a full health tracking suite, as well as a battery life of up to 7 days, although with an IP67 waterproof classification.
