Stanley Black & Decker launches STANLEY Earth to empower farmers in India

Stanley Black & Decker has launched STANLEY Earth in India this week. The company’s new brand will focus on “purpose-driven product technologies” that can be used for social good. The company has said that with the launch of STANLEY Earth, it eyes to leverage its core technical expertise and broad partnership network to come up with solutions that address various societal needs and sustainable development challenges regarding water, energy, and climate.

STANLEY Earth’s first product that will be launched in India is NADI, which is aligned with the solar agricultural revolution that is going on in the country. The company has said that it is an eco-friendly, efficient solar-powered brushless DC water pump that will facilitate irrigation for agricultural applications for farmers across the country. We should mention that NADI uses STANLEY’s brushless direct current (BLDC) motor technology to drive the pump along with solar panels that power the entire system.

Commenting on the launch of STANLEY Earth in India, Jim Loree, President and CEO, Stanley Black & Decker said, “The world around us is facing a growing number of increasingly critical societal issues today. As a company which makes products and services that help create and shape our world, we have an obligation to leverage our resources and expertise to create new solutions to address these very challenges. Our new brand STANLEY Earth is a reflection of our commitment to ‘Innovating with Purpose,’ a core pillar of our CSR Strategy and 22/22 Vision.”

“The launch of products like these will play a key role in helping our company create positive change and get us closer to achieving our goal of enhancing the lives of 500 million people. We want to be reckoned as a force for good in alignment with our purpose, for those who make the world,” Loree added.

Stanley Black & Decker also said in a press note that NADI offers a sustainable alternative to the 25 million inefficient diesel and alternating current (AC) pumps that are being used for agriculture. This draws up almost 20% of the electricity generated in the country and poses a huge environmental pollution challenge.

The smart pump has an intelligent controller that enables micro-irrigation. It incorporates an IOT-based agricultural platform complete with sensors that connect to the cloud and mobile networks, providing real-time data on the pump health along with key environmental metrics. This will enable farmers to efficiently monitor pump performance and conduct preventive maintenance as needed.

“Nearly two years ago, we set out on a mission to deliver a self-sustaining irrigation solution that can provide millions of farmers in India, a solution to one of their key challenges – reliable and consistent access to clean water,” said Ramana Gogula Vice President of Clean Technology Innovation at Stanley Black & Decker.

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