Google Images now gets ‘Fact Check’ label: Here’s everything you must know

With an aim to help people navigate the origin, authenticity or context of an image of what’s going on in the world, Google has started fact check information in Google Images globally for a more informed judgments about what appears on the web. The tech giant has revealed that this builds on the fact check features in Search and News, which people come across billions of times per year.

“Now, when you search on Google Images, you may see a “Fact Check” label under the thumbnail image results. When you tap one of these results to view the image in a larger format, you’ll see a summary of the fact check that appears on the underlying web page. These labels may appear both for fact check articles about specific images and for fact check articles that include an image in the story,” said Harris Cohen, Group Product Manager, Google Search.

According to Google, fact check labels appear on results that come from independent, authoritative sources on the web that meet the criteria by the Google Search. These sources rely on ClaimReview, an open method used by publishers to indicate fact check content to search engines. The tech giant already highlight fact checks on Search and in Google News to make this content easy to discover. YouTube also leverages ClaimReview to surface fact check information panels in Brazil, India and the US. The full fact check library can be accessed through a dedicated search tool and an open API.

It was further added that just as is the case in Search, adding this label in Google Images results does not affect ranking. However, Google’s systems are designed to surface the most relevant, reliable information available, including from sources that provide fact checks.

To recognize the important work being done by fact-checkers during the ongoing pandemic, the Google News Initiative provided $6.5 million in funding support to organizations around the globe earlier this year, revealed a blog post.

Google further added that these efforts not only highlight the significant contributions of the fact check community, but they also ensure that people have access to critical context about the information⁠—and now images⁠—they encounter online.

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