Instagram has officially announced that it has merged IGTV and feed video into a single format called Instagram Videos. You will now see a dedicated new video tab on your profile to provide the combined video format. According to the company, the new change will be simple to use and discover new video content on the photo-sharing platform.
The company while launching Instagram Video commented, “Starting today, we’re combining IGTV and feed videos into one format — Instagram Video. We’re also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content. We love that our creator community has embraced video as a key format to tell their stories, entertain and connect with their audiences, and that’s why we want to make it even simpler to create and discover videos on Instagram.”
IGTV and feed videos will now be combined into a single format- Instagram Video. The user will still be able to upload their videos from their camera roll by clicking on the + sign in the top right corner of the Instagram home page and selecting Post.
Also, Instagram users when watching videos on the platform can tap anywhere on the video to enter fullscreen. They will also have the option to keep scrolling to discover new video content from creators that may interest them. Besides this, the post insights and video insights too have been combined into one combined metric for businesses and creators.
In addition to the new change, the social media giant has also launched new features like trimming videos, adding filters and tagging people and locations on their videos.
The video previews in the Instagram feed will now be 60 seconds long unless the video is eligible for ads — in which case, the preview will still be 15 seconds.
Instagram has also made few changes to the IGTV advertisements as now they will be known as Instagram In-Stream video ads. However, the eligible creators can continue to monetize their long-form content and brands can reach long-form video audiences.
Additionally, the videos must not be longer than 60 seconds in length for businesses interested in boosting their videos to reach more people.
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