Should you invest in LinkedIn Premium? 5 things to consider before buying

LinkedIn is one of the biggest networking platforms on the Internet. Used primarily as a job search website, having a LinkedIn profile has its benefits even when you’re not actively looking for a job. Currently, LinkedIn offers four monthly premium subscriptions: Premium Career (Rs 1,560), Premium Business (Rs 2,200), Sales Navigator Professional (Rs 3,900), and Recruiter Lite (Rs 7,000). The Premium Career subscription is the most popular package among job seekers. Before you invest in LinkedIn Premium, you should have a look at the features it offers and consider whether they are worth it. In this article, we bring you a detailed breakdown of the benefits of LinkedIn Premium.

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See who viewed your profile

One of the major benefits of getting LinkedIn Premium is getting to see every profile that visits your page. You can see whether any recruiter showed interest by checking if they viewed your profile. Sent a message to someone and haven’t heard back yet? Knowing whether they visited your page would give you some clarity. You can make better connections after learning who showed an interest in your profile.

InMail Messages

LinkedIn Premium’s InMail feature lets you message people outside of your network. With LinkedIn Premium you get five InMail messages per month. For a lot of people, this feature alone is worth getting the Premium subscription. Paired with the feature to see who viewed your profile, you can use InMail messages to follow up on recruiters who reached out to you or visited your profile. InMail messages are more effective because the recipient knows the message did not come from a bot. It validates your profile as being legitimate and you are more likely to get a response,

LinkedIn Learning

With LinkedIn Premium, you get access to over 13,000 courses designed by leading industry experts. In order to increase your chances of recruitment, you need to be on top of the current trends and skills in your field of work. These courses are specially designed to help you with that. LinkedIn Learning covers a vast array of courses, ranging from business to technology, and everything in between. New courses are added regularly. This is a cheap and effective resource to sharpen your leadership and communication skills.

Application Insight

When you’re applying for jobs, it is important to get ahead of the competition. Using the Application Insight feature offered by LinkedIn Premium, you can find out how many people applied for a job position. You can also view their qualifications and compare them with yours. Staking the competition is always a good way of calculating your chances of getting the job. Once you get a good idea of what kind of people are applying for a job, you can modify your profile accordingly, giving more attention to the attributes that the recruiter is looking for.

Open Profile

LinkedIn Premium makes your profile more accessible to other users on the platform. Other users can contact you without using InMail messages and see your entire profile without adding you first. This gives your profile a lot of exposure and increases your chances among recruiters. More profile hits are always an added benefit. Not everyone outside of your network has the option to send InMail messages, so having an open profile makes it easy for people to contact you.

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Conclusion 

These are the 5 major advantages of getting LinkedIn Premium, and you should definitely consider them before you invest in the subscription. Once you buy a Premium subscription on LinkedIn, you will also get a small gold badge added next to your name in your profile. This simply signifies that you are a paid member, but doesn’t offer anything when it comes to actual benefits.