Apple’s chief designer, Jony Ive who designed the look and feel of most iPhones and iMac has officially left Apple. Rumours of him leaving the tech giant to begin his own design firm was confirmed by the disappearance of his photo and bio from Apple’s website. Ive who has worked in Apple for almost 30 years announced in June about his desire to move on. His independent design firm is called loveFrom.
On Ive, Apple CEO Tim Cook has been heard saying “Ive is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,”
Ive was also one of Steve Job’s dearest friends. It is said that Jobs considered him as a spiritual partner. Most apple designs currently in use are designed by Ive, including but not limited to the iMac, iPod, iPad etc.Ive’s resignation from Apple comes at a time when the world is looking forward towards Apple for the iPhone 12, and if rumours are to be believed, Apple’s first foldable smartphone.
Ive was born in London. He studied design at the University of Northumbria, who has some of his work displayed at their design museum. He later worked at a startup called Tangerine as a part of their industrial design team. He then left Tangerine and joint Apple full time in September 1992. He was the senior vice president of industrial design, and he went on to head the team for most of Apple’s commercial successes. Ive’s first design was the iMac in 1998 that made way for all his other design successes. His success in Apple makes LoveFrom a firm player in the whole design game in Silicon Valley.
The brain child of Jony Ive and Marc Newson, LoveFrom will also have Apple as one of their clients.
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