From the Pixel Fold to the Pixel Tablet, this year’s Google IO saw some interesting product releases. But the most interesting revelations were about Google’s AI advancements, which could radically change the way we interact with technology. Along with Open AI, Google is one of the front runners in the AI universe. You may already be familiar with Google Bard, the tech giant’s AI chatbot. At Google IO 2023, the company announced that it will be further enhancing its search results with the use of generative AI. Unlike Microsoft Bing, Google Search will not make use of a chatbot but a more refined AI tech called ‘Search Generative Experience’. Let’s take a look into what SGE is and how the Google Bard chatbot differs from Google AI Search.
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Google Bard vs Google AI Search: What’s the difference?
The popularity and mass appeal of AI chatbots often gloss over the fact that they aren’t always reliable. Open AI’s Chat GPT and Google Bard have been known to produce incorrect information that often teeters on being harmful. While the developers are still figuring out a way to properly regulate responses from chatbots, integrating them with internet searches may not be such a good idea.
Google has found a way around this issue with its ‘Search Generative Experience’. With the help of generative AI, the search engine is able to produce more accurate results for your queries. It will also change the way users enter their search queries. After performing a Google Search, you can ask the search engine follow-up questions and further refine the search results. You don’t need to strictly adhere to keywords in order to find what you are looking for.
For example, if you want to buy a smartphone right now under a specific budget, you probably would make a few Google searches and see your best options. Comparing those options would take some effort. With an AI-powered search engine, you can simply enter the specs you are looking for, and Google will produce the best results within your budget. You will also be able to converse with Google Search to some extent, although the purpose of that conversation would be to produce better results.
In contrast, with an AI chatbot like Google Bard, conversation and content generation is the primary purpose. You can use Bard to write a book report or a piece of code. You can further improve the results by giving the chatbot follow-up prompts. Conversations with Bard are much more personal than a regular AI search. If we’re strictly talking about getting access to information, AI-powered search results are more reliable than a chatbot.
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Conclusion
Google has opened the waitlist for the new AI-powered search feature but it is currently only available in the US. Google will be rolling out the service to registered users in the coming weeks. The tech giant also announced that it is rolling out Google Bard to 180 regions. Users in India can finally access the chatbot and use it for a variety of tasks.
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