Technology giant Google has launched its Shopping service in India and has promised that it would make the shopper’s online shopping experience easier and quicker. Much like Amazon and Flipkart, it will be acting as a connector between retailers and consumers. Google Shopping has regular options which enable users to review prices from multiple retailers and filter through various offers available, but there are also some things that are different. Here’s everything that you should know about Google’s newly launched Shopping service in India:
Google Shopping will help you find the best deals
Google Shopping curates pricing of a particular product and offers available on it from multiple retailers. What’s more, the results will include products from merchants and sellers who have registered with Google as well as from e-commerce websites like Flipkart and Myntra. So users will be able to find where they are getting the best possible deal on the product they wish to buy. Besides this, Google has a sub-section section of Top Deals for every category of products. This shows various products the user may be interested in that are available on a discount.
The shopping experience will be personalised for each user
Google has claimed that the shopping experience via its new service will be unique for every user. When we used the new service, we saw a dedicated section name ‘Picks for you.’ This section had the products the search giant though we may be interested in, along with a sub-section called ‘Top Deals’. It is worth noticing that Google has divided picks for its users according to various categories. So when you open the Home Page, you may see Google’s picks for you in Electronics and some picks in Books on scrolling a bit down. In our experience, we saw the items we have most searched for on top.
You can access Google’s Shopping service across all your devices
One very good aspect of Google Shopping is that there isn’t a dedicated app of Chrome extension that you need to download to access it. There is a Shopping tab that Google has added to its Search, there is a separate Google Shopping Home Page and users can also access the shopping service via Google Lens.
There are different categories to choose from
As of now, there are 10 categories of products that shoppers can choose from in Google Shopping including Cell Phones, Speakers Headphones and Headsets, Men’s Clothing, Women’s Clothing, Books, Watches, Makeup, Personal Care, Appliances and Home Decor.
You will get a wider variety of products
As we mentioned earlier, not only does Google Shopping curate results from merchants who have registered with it, but also from other online shopping websites. So, if you search for a particular product, you will automatically see results from other shopping sites on one single place, which means you don’t have to search for it separately anywhere. And needless to say, the search results that you will get will be far more than what you can get on any e-commerce website. Furthermore, merchants don’t require to run ad campaigns or pay a fee to list their products on Google Shopping. So, it becomes an obvious choice for them to opt for it.
Customers will be able to see trending products
Google’s shopping service will show customers what products are trending across different categories and various deals that can be availed on buying those products.
Transactions and delivery of products will be handled by merchants
We should mention that Google shopping just a connector between retailers and shoppers. If you choose to buy something from Google Shopping, the merchant you are buying from would handle the transactions and delivery of products.