Getting perfect pet and animal portraits can be a tricky job, but once you get the hang of it — you’re bound to have hundreds of photos of your beloved companion. With so many perfect photos, you may be inspired to share them online, and even follow the herd by making an Instagram account for your pets, which can set them up to become a potential ‘pet influencer’. This is a title that could allow your pet to command considerable amounts of money with enough social media following.
Of course, becoming as Insta-famous as Chloe the Mini Frenchie, a dog owned by Dog Agency’s Loni Edwards, can take a while. But you’ll never know until you create an Instagram account for your pet. If you haven’t done so yet, here are four tips and tricks that’ll help you get that account up and running.
Highlight your pet’s ‘unique selling point’
Lindsay, the owner of @brunotheminidachshund (166,000 followers as of this writing), shared to You Magazine that pet owners should highlight anything unique about their pets. In her case, her dog, Bruno, likes destroying cardboard boxes, so Lindsay frequently posts videos of Bruno doing exactly that. The point is that you want your pet to stand out, and what makes your pet a standout can be almost anything! Your cat might love snuggling on your laptop or your dog might love bubble baths. These seem mundane, but they might actually be your pet’s unique ‘selling point’. So, start posting photos and videos highlighting whatever it is that makes your dog special.
Make collages made using Instagram’s Layout feature
Collages are a fun way to make unique content. Fortunately, Instagram has its Layout feature that simplifies the collage making process. It doesn’t even require any special editing! For fun layout content, keep in mind that psychological studies suggest that people are often attracted to things that remind them of themselves, with a feature by Gala Bingo echoing the belief that after some time people begin to look like their pets. As such, it might be fun to post you and your pet side-by-side, and possibly even feature some of your friends and their ‘pet doppelgängers’ on your pet’s account. Doing so is a sure way to create engagement on your pet’s page, as your collages will leave followers wondering about their own resemblances with their furry companions. Then, for even greater engagement, Vox points out that you can tag other famous pet accounts and challenge their owners to post something similar.
Leverage someone else’s Insta-fame
When you’re just starting, it can be difficult to create engagement and momentum. But you can jumpstart this process by riding on the Insta-fame of someone else. This is exactly what Tinder PR founder Katie Sturino did for her pet Toast and its original account, @toastmeetsworld. Sturino convinced Man Repeller’s (@manrepeller, 2.4 million followers) Leandra Medine — an acquaintance from work — to post a “Who wore it best” photo featuring Medine and Toast wearing the same outfit. The partnership made Toast a star; the account of Toast’s sisters, @dogmeetsworld, currently has over 327,000 followers. So, start going over your contacts list to find someone you can collaborate with.
Finally, make it a point to post regularly. But don’t overdo it to the point that you overwhelm your followers’ feed. A good rule of thumb is to post once or twice daily, preferably at around the same time. In this way, you’re effectively giving your followers something to look forward to every day.
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