We recently caught up with Mr Vijay Sharma, Country Head India, Optoma and being the humble personality he is, he gave us a lot of good insights into the Optoma India Business and projectors in general. We threw some curve balls at him, and he did not deflect at all. Read below his full interview and commentary.
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What are some of the latest products that Optoma India has released in the market and who should buy them?
Optoma keeps on coming up with new and advanced projectors to cater to the demand coming from various segments of the market. Our latest launch was a new line of eco-friendly laser projectors for the Indian market. The new projectors use up to 47% less electricity than traditional lamp-based projectors, making them more environmentally friendly. They are also mercury-free and have a longer lifespan, further reducing their environmental impact.
Equipped with modern technology, the new line of projectors includes the ZX350e, ZW350e, ZH350, AZX360ST, AZW360ST, and AZH360ST. These are all designed for different applications, including home entertainment, business presentations, and education.
In addition to the new eco-friendly projectors, Optoma has also released the GT2160HDR, a 4K UHD short-throw cinema gaming projector. The GT2160HDR features a state-of-the-art Texas Instruments 4K UHD DLP chipset and supports a 240Hz refresh rate and a minimum input lag of 4ms. It is the perfect projector for gamers who demand the best possible performance.
Optoma’s new line of eco-friendly laser projectors is a great choice for businesses and consumers who are looking for a more sustainable option. They offer excellent image quality, a long lifespan, and a variety of features to meet the needs of different users.
Read Also: Optoma HD30HDR projector review: What a wonderful view
What kind of support does Optoma India provide for its customers in terms of after-sales service?
After-sales service is an utmost part of every business to be successful in a competitive market and we at Optoma try to give impeccable after-sales services to our customers. Being the No. 1 projector company in the market, we emphasize on after-sales service for customer retention and repeat purchase. We provide customer service at doorsteps for the first three years. We have a dedicated team to resolve and help customers in case they face any problems.
Optoma has a track record to provide excellent after-sales service to its customers. Our customer service representatives are available across India to take care of any concerns. The warranty on Optoma projectors range from 3-2 years on the product and 1-2 years on the light source. Brand’s service engineers are well versed with a variety of training and certification programs to ensure the best delivery at every touch point.
How does Optoma India ensure the quality and reliability of its products?
Optoma ensures the quality and reliability of its products through rigorous testing and quality assurance process. This process begins with the design phase, where Optoma engineers use the latest technologies and materials to create products that are both high-performing and durable. Once a product is designed, it is subjected to a series of rigorous tests to ensure that it meets Optoma’s high standards.
After a product has passed all of these tests, it is then released into the market. Optoma also offers a 2-year & 3-year warranty on most of its products, which provides customers with peace of mind knowing that their product is covered in the event of a defect.
In addition to its rigorous testing and quality assurance process, Optoma also has a team of experienced engineers and technicians to provide support to customers. This support can be in the form of phone, email, or personal visits. Optoma is committed to providing its customers with the best possible experience, and it is this commitment that has helped the company to become a leading provider of projectors in India.
Can you provide some examples of businesses or industries that have benefited from using Optoma’s products?
Optoma has an equal focus on b2b industries and creating quality products for various industries. After tapping the home theatre segment, now we are aggressively focusing on the education industry. We are coming up with new ranges as per the demand coming from the sector. Our latest eco-friendly projectors are suitable for the business and educational markets and result in significant long-term savings. Our more economical IFP line will debut in 2023, coupled with upgrades to the current premium 5 series.
Optoma has created high-end AV equipment that is affordable and outfitted with the most recent technology since it believes in providing new items. Optoma has a lengthy history in the PRO AV sector, dominating the American and European markets and holding the top spots in the 4K UHD and Laser categories. We are equipped to take advantage of this growing sector and provide the best pro AV solutions. We provide clients with the option to immediately choose laser projectors over a lamp and LED-based devices by making the most modern laser technology accessible in popular forms.
Read Also: Optoma becomes number one in India and globally in DLP Projectors
How does Optoma India stay up-to-date with the latest trends and technologies in the projector industry?
Optoma is a leader in projection technology not just in India but worldwide. In Europe and the US, the brand is a leader in the PROAV and 4K segments. Participation in various forums, exhibitions, and webinars are just some of the examples where interaction with industry peer groups happens. A strong relationship with channel partners is vital and is another source of information where our partners share their views about the best industry practices and innovations on a regular basis with us.
What are some of the unique features or advantages of Optoma India’s projectors compared to its competitors?
Some of the differentiating features of Optoma projectors are the 4k UHD range, Laser light source and High Brightness PRO AV projectors up to 22000 lumens. Optomawas the first brand in the world to launch Laser Projection TV almost 2 years ahead of any of the competitors. The entire projector industry is moving from lamp-based projection to Solid State projection, Lasers and LEDs light source are the technologies in this space. Optoma intends to bring its entire portfolio into the ambit of Laser light source technology in the next 2 years.
How does Optoma India provide customized solutions to meet the specific needs of its clients?
Optoma works very closely with our partner SI’s, dealers and customers to provide a satisfactory experience to the customers. Providing the right solution starts with identifying the need or problem in the right manner. After identification, the latest technological solution along with the right value is proposed. After acceptance by the customers, we start executing the process. The brand holds very close coordination with both SI and customer to manage the expectation and outcome.
Can you share any success stories or case studies of companies or organizations that have used Optoma’s products to achieve their goals?
We have a number of success stories to share but I would like to take this opportunity to tell your readers about an incident that was both challenging and exciting. The International Centre for Sikh Studies wanted to create a 45-minute audio and visual show that knits the long history of Sikhism from its inception to today with the latest projection technology. This full 360°dome projection covers an auditorium that is 18 meters in diameter and 10 meters in height, equipped with 200 seats. The auditorium projection is an immersive viewing experience that aims to create awe-inspiring and emotion-inducing memories. The building construction was completed in 2018, but due to the complex nature of this immersive dome projection, no other brands were willing to take on the AV installation component. This is when Optoma and MSS World stepped in and took the opportunity head-on.
We came up with a unique solution to cater to the centre. During the planning phase, the project’s complexity evolved with adding a 6 meters diameter and 2 meters height holographic solution along with the 360°dome projection. We needed to integrate the projection and holographic content with an inflexible projection area and the limitations of projector distances. Throughout 2022, Optoma India and MSS World worked closely with the International Centre for Sikh Studies to create the massive dome and holographic screens. This is the largest installed project in India for Optoma till date. The Optoma India team provided the client and their vendors with hands-on experiences with model preselection.
What is Optoma India’s vision for the future of the projector industry, and how does the company plan to contribute to it?
Ans: Our present priority is to introduce Laser Technology for projection to every segment. Not only does it provide products with a long lifespan of from 4,000 to 20,000 hours, but it is also simple to maintain and has fewer outages during the course of the product’s lifetime. Compared to lamp-based projectors, their colour reproduction capabilities are greater. In the next 18 months, we want to have up to 80% of our product line-up be laser light source projectors. The move from projectors with lesser resolutions to 4K and 4K UHD models, which produce images with resolutions of 4,096 x 2,160 and 3,840 x 2,160 respectively, is another technology we are concentrating on. These projectors create detailed images that enable a cinematic and interesting experience. As mentioned we are also focusing on environment-friendly products too.
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