HomeGadget Bridge AceRisk-free gambling or just clever marketing? The truth about online casino bonuses

Risk-free gambling or just clever marketing? The truth about online casino bonuses

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The temptation to take a gamble on a game of chance is human nature. But it is even more natural that we look for ways to bend fate in our favour and seek any way to improve the odds. That’s why online casino marketing is such a fascinating topic. Even the most cynical of us are forced to take a second look when we see offers like no deposit bonuses, where the casino seems to be literally giving away money.

Deep down, we know there has to be a catch, but the question of whether online casino bonuses genuinely offer risk-free gambling or are just clever marketing is not straightforward to answer.

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A big money, high-growth industry

Before we look at the nitty-gritty of the casino bonuses themselves, it is important to understand a little bit of context. Online gambling is a huge industry. Last year, it generated about $58 billion in revenue and that number increases at a rate of more than 11 percent every year.

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Few other industries can boast that sort of health in these difficult times, and it has led to a hugely competitive marketplace occupied by some established brands and a whole lot of new entrants. That’s particularly the case in high-growth markets like Australia, where the Gamble Online review site details a long list of casino platforms aimed specifically in the Australia market. See here gambleonlineaustralia for more details.

You will immediately notice that all these casinos are offering big incentives to new players. Now there is no such thing as a bad casino bonus, but some offer a real chance at winning money with zero risk, while others give you a chance to try games out for free but are unlikely to make you any real money. Here’s what to check.

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Wagering rules

The biggest catch in the casino bonus world is the wagering requirement. A no-deposit bonus places money, let’s say $20, in your betting account without you having to deposit any of your own. But the wagering requirement can be as high as 60x, meaning you would have to place 60x $20, or $1,200 in wagers from the bonus money and any winnings it produced before you can withdraw anything. It’s not impossible, but it’s massively unlikely, so bonuses like this are fine for trying out games without wasting money but don’t expect them to win you anything.


Other bonuses state they have a maximum withdrawal limit of perhaps $50 or $100. Imagine hitting the jackpot, thinking you’ve won thousands and then suddenly realizing you can only withdraw $50 of it. Other limits might stipulate the time deadline for using your bonus or the games to which it can be applied.

Finding the real deal

There are genuinely amazing offers out there. Some casinos offer no deposit-free spins with no wagering requirements, so you can simply spin your spins and withdraw whatever you win. Others offer very low wagering requirements on matched bonuses but here, you have to deposit some money of your own, which the casino then matches. The best bonuses take some time to track down, but it is well worth the effort.

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