Oppo will soon begin working on doubling their production capacity in India to 100 million units by the end of 2020. This comes as an effort from the company’s side to support the Make in India movement and help India on its way to becoming a global superpower exporting smart devices worldwide. The company’s devices are priced in a way where all kinds of customers can buy and use Oppo devices.
Sumit Walia, the VP-Product and Marketing of Oppo India made a statement that the company will continue investing strategically into talent, footprint, manufacturing, associations, research and development and after-sales to grow the company. He also said that the company’s focus is currently on growing the premium market with products for all categories of customers with new innovative products. Walia also said that Oppo is now the second-largest vendor in the mid-range phone segment of 300 to 500 USD or Rs 20000-Rs 30000 market segment.
Also, Oppo has increased their market share to 11.8% in Q3 of 2019 as compared to the 2.9 million of Q3 in 2018. Oppo has currently invested Rs 2,200 crores in the facility in Kasna, Greater Noida which produces more than 50 million smartphones every year. The company is currently working on doubling production and export levels of the company. Which means south-east Asia and European markets will get Oppo phones made in India.
Oppo’s fame grew because of their series of firsts in the smartphone market. This began with Oppo devices having the first in-built beautifying software and the first rotating camera. Oppo went on to introduce the rising camera in its Oppo F11 Pro. Their recent releases, the Reno, which became the first smartphone in the world to have a tri-lens rear camera setup offering users 10X Zoom, and periscopic telephoto lens of 48-Megapixel and 13-Megapixel and the Reno 2 series on the other hand offers 20X digital zoom in a quad-camera set up with the world’s first pop-up camera.
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