The e-commerce giant Amazon has announced the launch of its next generations Fire TV Cube in India. The 2nd generation of Cube comes with Alexa-enabled for hands-free control. According to the company, the Amazon Fire TV Cube will allow the user to voice control their entertainment systems including compatible TV, Set-Top Box, Smart Home devices, A/V receivers, and more. The device also supports HDR formats up to Dolby Vision along with Dolby Atmos audio. It also gives access to thousands of channels, apps, and Alexa skills.
Commenting on the launch Parag Gupta, Head of Amazon Devices, India, said, “We are excited to introduce Fire TV Cube – our fastest and most powerful Fire TV device, developed after gathering a wealth of feedback about how customers use voice in the living room. We have combined the far-field voice technology of Echo devices with the much-loved Fire TV user experience so that customers can use the convenience of Alexa to control their entertainment. With its excellent picture quality and immersive sound experience, Fire TV Cube aims to deliver a theatre-like experience at home.”
Yes, the second generation of Amazon Fire TV Cube has been launched in India with a price tag of Rs 12,999. It also bundles with an Ethernet adapter, Alexa Voice Remote, and IR extender cable. And to connect Fire TV Cube, customers can purchase an HDMI cable separately, which is available at no extra cost along with the device as an introductory offer. The Fire TV Cube is now available for purchase via Amazon.in and select Croma and Reliance outlets in the country.
What is Amazon Fire TV Cube?
The Amazon Fire TV Cube is a new streaming media player, which features Alexa for far-field voice control. It comes with Fire TV streaming media players with the Alexa features. Simply say, “Alexa, open Netflix” or “Alexa, find music videos on YouTube” or “Alexa, watch Pokemon on Voot Kids”. It allows the customers to watch their favourite content on Prime Video, Netflix, YouTube, Disney+ Hotstar, Zee5, SonyLiv, Voot, and others. In addition to this live TV channels are also accessible via a cable or set-top box providers.
The Amazon Fire TV Cube is powered by an ultra-powerful Hexa-core processor to deliver a fast, fluid experience, with instant access to Dolby Vision and 4K Ultra HD content at up to 60 frames per second. Moreover, it also offers support for Dolby Vision and HDR, and HDR 10+, as well as the audio clarity of Dolby Atmos on the all-new Fire TV Cube.
The all-new streaming media player by Amazon includes eight microphones for far-field voice recognition. In addition to this, there is an advanced beamforming technology that combines signals from the individual microphones to suppress noise, reverberation, content currently playing, and even competing speech to make sure Alexa clearly hears your request when placed next to your TV. So that you can easily search and navigate content using just your voice, whether it’s through your cable or set-top boxes; streaming apps like Prime Video, YouTube, Netflix, Disney+ Hotstar, Zee5, SonyLiv and more.
The Fire TV Cure also lets you control your compatible TV, soundbar, A/V receiver, cable, select set-top boxes, as well as other smart home devices. Moreover, you can also ask the device to dim the lights, check the weather, listen to the news, and more while the TV is off as it comes with the built-in speaker.
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