Popular e-commerce platform Amazon India announced Kisan Store in India today. With the announcement, the farmers will be able to avail doorstep delivery of the agricultural products through the dedicated platform. There will be over a hundred small and medium businesses sellers that will offer 8000+ products such as seeds, farm accessories, plant protection, nutrition and more.
Addressing the launch event, Shri Narendra Singh Tomar, Hon’ble Minister of Agriculture & Farmers Welfare said, “It gives me immense pleasure to launch Amazon Kisan Store. I hope this initiative proves to be beneficial for the farmers and the people associated with the farming community to engage the Indian farmers in the modern era of the digital economy, increase the productivity of agricultural produce, and provide services like the logistics industry.
Amazon India today announced the launch of a dedicated doorstep delivery facility- Kisan Store in India. The Kisan Store will be accessible through Amazon.in and assisted shopping at Amazon Easy stores in the country. With the launch of the store agricultural products like seeds, farm accessories, plant protection, nutrition and more will be at competitive prices, with the added convenience of delivery at their doorstep with flexible payment options available – Cash on Delivery, Net Banking, UPI, Amazon Pay, and Debit & Credit Cards.
The store was launched by Shri Narendra Singh Tomar, Hon’ble Minister of Agriculture & Farmers Welfare. The farmers will be able to access the shop on Amazon in five Indian languages including Hindi, Telugu, Kannada, Tamil, and Malayalam. They can also visit any one of the 50,000+ Amazon Easy stores across the country and avail assisted shopping facilities.
Whereas the Amazon Easy store owners will help farmers browse the selection, identify a product they like, create their Amazon accounts, place orders and checkout to buy. All the agricultural products will be available from over 20 brands offered by over a hundred Small and Medium Businesses present across the country.
The launch of the e-commerce platform aims to make online shopping rewarding and convenient for farmers. It will also focus on increasing the selection of choices for farmer’s availability, convenience, ease, and speed of delivery across the country.
Amit Agarwal, Global Senior VP and country head of Amazon India said “We are excited to partner with the Government of India’s vision of empowering farmers with technology wherein the rapid penetration of smartphones & internet can help Indian agriculture experience a paradigm shift. The launch of Kisan Store marks our first step to create an ecosystem for farmers that will enable them to seamlessly place orders and get products of their choice delivered to their doorstep at the click of a button”
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