Cupertino based technology giant Apple has made some improvements when it comes to limiting ad tracking for its app, it is far from being foolproof. Although most people know what kind of ads to avoid, kids cannot be counted on for this. They are often more vulnerable to advertisements and are more likely to give away sensitive information easily. A report has surfaced on The Wall Street Journal that says that Apple is planning to announce new limitations for apps that are meant for kids at the upcoming WWDC 2019.
We should mention that ad-tracking is a process by which third-party companies gather information about users’ browsing habits and then further share it. This information is then used to specifically target the users’ interests. For example, if you have searched about the benefits of running, you may see ads about running shoes. According to the report, a children’s app — Curious World — was sending children’s name, age and books to Facebook. Although the company has claimed that it was just a glitch, trackers were found in 79 out of 80 apps.
There have been a number of reports about how much data gets passed on from iPhones to various third parties. This becomes even more crucial in Apple’s case because the company has always spoken about how much it values its customers’ privacy. Another report in The Washington Post spoke about apps on iPhone sending data to marketing companies including users’ phone numbers and location. The report further pointed it out that this happens at night when the smartphone is dormant.
It may be time for Apple to finally address these issues and come with solutions for them. We will find out at the WWDC 2019 if the company what exactly it plans to do about it if it is planning anything at all.
Besides this, the company is expected to give us a first look at its iOS 13 and talk more about its apps and services. We should mention that lately, Apple has started focussing a lot on its services and even launched its News and TV+ services. Keeping this in mind, the WWDC 2019 will be a very important event for the company and we are likely to see some interesting announcements.
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