According to recent Strategy Analytics data, worldwide smartphone sales declined 3 percent year on year to 365 million units in Q4 2021. In 2021, full-year smartphone shipments increased by 5% year on year to 1.36 billion devices. In Q4 2021, Apple’s iPhone led the worldwide smartphone market with a robust 22 percent dominance. In full-year 2021, Samsung retained the top position with a 20 percent market share.
In Q4 2021, global smartphone shipments declined -3 percent year on year to 365 million devices. As per the report in the fourth quarter of last year, smartphone supply was still constrained by factory bottlenecks and component shortages. Full-year smartphone shipments increased +5% year on year to 1.36 billion units in 2021, recovering from a -8% year on year fall led by Covid in 2020.
“We estimate Apple shipped 80 million iPhones and topped the global smartphone market with a healthy 22% share in Q4 2021,” Strategy Analytics report noted.
The new iPhone 13 series was well received in China and other regions. In Q4 2021, Samsung delivered 69 million smartphones, up +12% year on year, for a 19% global market share. Samsung had a strong quarter, thanks in part to its groundbreaking Flip and Fold 5G models. Samsung expanded faster than all of its big competitors combined.
Whereas Xiaomi delivered 45 million smartphones in Q4 2021, moving up to the third position with a 12 percent worldwide market share, up from 11 percent the previous year. During the fourth quarter of 2021, OPPO (OnePlus) ranked fourth, accounting for 9% of the worldwide smartphone market. In Q4 2021, Vivo remained fifth with an 8 percent worldwide smartphone market share.
During the fourth quarter of 2021, global rivalry among other major smartphone makers, outside of the top five, was strong. Honor, Lenovo-Motorola, Realme, and Transsion all exceeded the market and grew at double-digit rates. In China, Honor has continued to rise. In the Americas, Lenovo-Motorola surpassed LG. Realme had a successful quarter in India, China, and other markets. Across Africa, transgression remained strong.
It is expected that worldwide smartphone shipments will increase by 3% year on year in 2022. This year will be divided into two half. Component shortages, price inflation, and Covid uncertainty are said to continue to impact the smartphone market in the first half of 2022, before improving in the second half owing to Covid vaccinations, central bank interest rate hikes, and reduced supply disruption at factories.
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