Recently, Nothing made an announcement about the debut of CMF by Nothing, its subsidiary brand. The newly formed company aims to make more affordable devices available. India appears to be one of the first countries where CMF by Nothing would introduce its next products. Today the company has officially declared the exact date for the launch of its sub-brand.
The UK firm, run by OnePlus Co-Founder Carl Pei, wants to reach more people and will offer access to more reasonably priced gadgets, starting with a smartwatch and some earbuds. ‘CMF By Nothing‘ will now launch on September 26 at 2:30 PM IST, the company has said.
The company stated, “We mentioned during our Q2 2023 Community Update that we’re introducing ‘CMF by Nothing’, our new range of products that makes better design more accessible to a wider group of consumers. Nothing believes good design should be more democratic and impact more people. The initial product offerings will include a smartwatch, earbuds and accessories.”
According to Pei, the UK firm has decided to create a separate team to manage the CMF by Nothing sub-brand in order to avoid diverting attention from its main goods.
The first product offers will, as previously said, consist of a smartwatch, earbuds, and accessories. Products from CMF by Nothing will only be sold online at Flipkart and Myntra as well as in some physical stores and Vijay Sales, according to the firm.
Additionally, Nothing is also announcing the launch of the CMF Community Review Programme a platform designed to assist aspiring content producers and tech enthusiasts. Through this programme, chosen participants will be able to generate content, share reviews and feedback with the larger community, as well as get their hands on the products before the rest of the globe.
On successful completion of the programme, chosen creators will have access to CMF by Nothing products and have their work promoted on CMF’s official social media accounts. On cmf.tech, candidates can sign up and obtain further details.
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