With an aim to ensure that the consumers don’t have to step out to a physical store at a time when Social Distancing is the new normal, Samsung has now joined hands with Benow to enable millions of consumers to buy Galaxy smartphones from their neighbourhood stores online. The new digital platform will also help thousands of offline retailers become part of the online ecosystem and reach out to a larger base of consumers.
“Our partnership with Benow is part of our broader online-to-offline (O2O) strategy and is aimed to provide benefits of both offline and online platforms to the consumer. With this new platform, our consumers will be able to browse, select, order, pay and receive their Galaxy smartphone from the comfort of their homes. At the same time, the new platform enables thousands of physical retailers to connect with local customers online,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.
Samsung has revealed that more than 20,000 offline retailers have already signed up for the digital platform that enables consumers to buy Galaxy smartphones online from their neighbourhood stores.
Asserting that Benow believes in harnessing technology to bring customers closer to their favourite brands, Soorraj VS, Co-founder, Benow, said, “Our O2O initiative in partnership with Samsung ensures that a large number of their mobile dealers can now have an online presence and extend an Omni-channel experience to their customers. This becomes increasingly relevant during these days of strict social distancing. The beauty of the platform is that it does not call for yet another app download while giving a seamless app like shopping experience all the way to a checkout with multiple payment options to the customers.”
Wondering how the new digital platform works? Samsung shares the details of the dealer with Benow to help them become part of the new digital platform. Once the details are shared, the dealers get a link on their mobile numbers that helps them to register for the platform and download the Benow App.
In a blog post, Samsung stated: “On the Benow app, the dealer can make an online catalogue of best-selling Galaxy smartphones. This catalogue can be edited to add newer models. Once the catalogue is ready, the dealer shares the link with customers via email, SMS and WhatsApp. The dealer can also share the link on his/her Social Media channels.”
Samsung further added that the consumer can browse the entire catalogue of Galaxy smartphones through the link shared by a particular dealer. If they wish to purchase a new phone, all the consumer needs to do is place a request via the online link. The dealer gets a notification once the order is placed. By checking the Benow app, the dealer secures customer details to contact them for fixing the deal. Once the dealer gets the go ahead from the consumer, he then generates the payment link through Benow.
Besides this, Samsung informed that the customer has the option to select various payment methods like cash on delivery, credit card, debit card, easy EMI, etc. to make the payment. Upon transaction, both the customer and the dealer get digital charge slips. The dealer gets the Galaxy smartphone delivered to the customer.
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