As e-commerce has stirred a significant revolution in the retail industry, Flipkart has now launched 2GUD Local in order to bring India’s Favorite Shopping Centers Online. The new format by this independent value-driven platform 2GUD will offer offline stores, brands and shopping destinations an opportunity to unlock the benefits of technology and the social commerce hybrid retail model to reach millions of pan India consumers.
According to Flipkart, 2GUD Local will enable local stores (single brand or multi-brand stores and other shopping destinations) and retailers to expand their digital footprint to connect more effectively with their consumers.
Under this 2GUD Local initiative, the partner stores will be able to display their latest products and collections. They will be able to offer the same to the online users. 2GUD Local will provide support to stores in areas of cataloging, consumer fulfillment, advertising, and marketing. It will provide them with an additional channel for sales and access to new geographies for consumer acquisition.
Owing to the COVID-19 pandemic, consumers continue to stay indoors and take safety and precautionary measures, Flipkart’s 2GUD Local enables them to shop for their needs and favorite products from their regular stores virtually within the safety of their homes. Consumers can even check out those products that were earlier unavailable to them due to reach or availability. 2GUD Local kick starts its efforts to digitize offline brands with KLM Fashion Mall in Bengaluru.
Asserting that value spending and convenience are becoming key aspects of online shopping experiences, Chanakya Gupta, Head of 2GUD, Flipkart, said, “We have launched 2GUD Local to help local brands leverage traffic on our already-popular marketplace and take their offerings to a pan-India market. Audience engagement on our platform is very high, and it will allow brands to have more facetime with shoppers. 2GUD Local will enable them to offer as close to an in-store experience as they can, online. We look forward to partnering with more local partner brands and serving consumers across the country in times when social distancing is of utmost importance.”
E-commerce has enabled small brands and local players to reach consumers at a time where they are opting for contactless shopping experiences, doorstep delivery, easy billing, personalized offers and curated selections.
Available on the app and m-site, Flipkart’s 2GUD currently covers more than 600 product segments and offers both new and refurbished products. The platform has over a million consumers across more than 15,000 PIN codes in India.