Technology giant Google retains top spot in YouGov’s 2020 Best Brand Rankings in India to become the best health brand among urban Indians. On the other hand, YouTube secured a second spot with 53.3 and WhatsApp came down to third position with a score of 53.1.
“YouGov’s 2020 Best Brand Rankings place Google in the first place yet again. In addition to being the best brand in India, the tech giant dominates the global rankings as well, highlighting the power of a strong brand. India’s top 10 list this year has a dominance of e-commerce brands, showing the rising engagement of urban Indian residents with online shopping amidst the pandemic,” said Deepa Bhatia, General Manager, YouGov India.
Despite topping the rankings, it was a tough year for tech brands, with each of these brands recording a decline in brand health scores year-on-year. Facebook also recorded a marginal decline to its score, although it has moved up two places to sixth (38.3) in this year’s rankings.
According to the Index score from YouGov Brand Index, “Apart from tech brands, the top 10 list this year is dominated by e-commerce brands, highlighting the rising engagement of Indian consumers with e-commerce platforms during the ongoing health crisis.”
Furthermore, Amazon and Swiggy brands have made notable improvements to their perception during this COVID-19 pandemic. It must be noted that there has been no change in their rankings as Amazon remained in fourth place with a score of 52.8 scores and Swiggy gained a fifth spot with (46.1), respectively, this year as well.
The ranking for Zomato has moved up three places in the list to seventh with a score of 37.5 this year as against the tenth rank in 2019. Besides this, MakeMyTrip has slipped to eighth place with a score of 37.1 and Flipkart is currently at the ninth spot with 35.3 scores. YouGov also revealed that brands like Tata Motors (3.3) and Samsung Smartphones (+2.4) are other names that complete the list of top 10 improvers of 2020. Digital brands dominate the global ranking and with good reason. By their very nature the likes of Google, YouTube, and WhatsApp are available in most places on Earth to anyone with internet access.
YouGov Brand Index carried out 8 million interviews in different corners of the world every year who answer questions about a company’s quality, value and their level of satisfaction with the brand, among other measures. It functions in more than 40 countries covering markets in North America, South America, Europe, Africa, Asia, the Middle East and Australia. For this year’s global list, YouGov used data from 33 markets – data from countries that cover three sectors or fewer were not counted in the top 10.
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