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Google Search to now help its users discover live games and TV shows or movies

The aim is to help the users make easier and better decisions on what to watch next.

Are you interested in watching live games? Google has introduced new features to Google Search in the US to help the users quickly find the live games they are looking for. The tech giant further revealed that when the game is over, Google Search will help its users discover live TV shows or movies that they may like too.

“Now when you come to Search looking for your favourite team, you’ll see live TV options for MLB and NBA games (and we’ll be integrating more leagues in the future). Search for “where to watch the Clippers game” or “how to watch the A’s game,” on your phone and you’ll easily find information on how to tune in across a variety of services where the game may be available,” said Satyajeet Salgar, Group Product Manager, Search.

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Besides this, users can also find live TV options by searching for the individual team or game. A blog post by Google Search provided an example that if a user searches for “Dodgers game,” they’ll see all of the usual game-day features like live scores, top stories, and standings, but they’ll now see a new “Live on” button which shows the live TV options in the area they are located.

The tech giant also added that this feature in Google Search currently includes a variety of cable and network channels and expand to more digital streaming options soon.

“We also want to help you find other shows and movies that are on linear television. Last year, we added a new way to find TV shows and movie recommendations in Search so you can easily decide on what to watch next. Starting this week, we’re enhancing this feature by adding carousels of live content from cable and broadcast providers. These recommendations will show content on live TV so you can keep track of everything that’s available to you,” the Google blog post added.

Furthermore, Google added that when a user searches for things like “what to watch” or “good shows to watch” on mobile, they will now have visibility into both streaming and live TV shows. “Our “On TV now” carousel shows you programming across multiple channels that are currently airing, while “On TV later” shows you recommendations for future programming. So when it’s Sunday night and you just can’t decide what to watch before the week begins, Search is here to help,” the tech giant added.

Google is excited to keep adding more features to its Search in order to help the users make easier and better decisions on what to watch next. Stay tuned for more updates.

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