Cupertino-based technology giant Apple has reportedly resumed the production of its iPhone X smartphone because the demand for its latest iPhone XS and iPhone XS proved to be weaker than expected.
According to a report in The Wall Street Journal, Apple had an agreement with South Korean technology giant Samsung to purchase a particular quantity of OLED displays. And if the demand for the new iPhones is weak, it doesn’t make much sense for Apple to produce more of those. Considering that Apple is facing such a problem, it only seems logical on its part to sell resume the production of the iPhone X.
When it first launched the iPhone XS mobile, Apple had ceased selling the iPhone X in stores. But now, with the production resumed, we can expect that to reverse too.
Since iPhone X is an older model of the smartphone, it is reportedly cheaper to produce than the iPhone XS and iPhone XS Max. According to The Wall Street Journal, the components as well as the manufacturing equipment used for the production of iPhone X is cheaper than the one used in iPhone XS and iPhone XS Max.
But this is not the first time when this is happening. Even in the past, legacy models have been produced provided there is enough demand for them in certain markets.
It is worth noticing that a few weeks back, it was reported that Apple has cut the production orders for its entire 2018 lineup of smartphones including iPhone XS, iPhone XS Max and iPhone XR. The iPhone XR, which is supposed to be the ‘affordable’ option among the three, is struggling the most because people who are budget conscious are instead opting for iPhone 8 and iPhone 8 Plus. For them, iPhone 8 and iPhone 8 Plus seem to fall under the ‘affordable’ category and not iPhone XR (review).
But again, even this is not happening for the first time. To recall, Apple previous ‘budget’ smartphone, iPhone 5C, also saw its sales go up a year after its main release. Mainstream consumers only seemed to be interested in it once the successor to the lineup was unveiled.