Disney-Owned video streaming platform Hotstar has announced that it has broken a world record by gathering 25.3 million simultaneous viewers watched the ICC Cricket World-Cup semi-final match between India and New Zealand on its platform. According to the video streaming platform, with a viewership of 25.3 million, it has surpassed its own previous record of 18.6 million viewers that tuned in during the VIVO IPL 2019 final. In addition to this, the company said that it also observed a rise in concurrent viewers to 15 million in all the matches that streamed on the platform during ICC Cricket World Cup 2019.
Speaking about the new milestone, Varun Narang, Chief Product Officer, Hotstar said in a statement, “We are thrilled about, once again, re-writing the global record for the highest concurrent video viewership anywhere in the world,”
The company also said that Hotstar is built to handle an immense scale. A few days back, the platform had crossed the record-breaking viewership of 100 million daily users during the India vs Pakistan match. Leaving cricket aside, the entertainment consumption on Hotstar remains is as high as 60 percent. In the past year, the viewers of entertainment content have also increased by 2X.
As we mentioned earlier, during the India Vs Pakistan World Cup match, Hotstar crossed 100 million active users all across the world. The match was held on June 12 when Hotstar got the record-breaking viewership.
Sharing the news Hotstar’s Chief Product Officer Varun Narang, said “We are delighted to have been able to deliver an uninterrupted cricket watching experience to such a large audience at once. Having achieved a single day platform reach of 100 million demonstrates the indisputable technology prowess that Hotstar brings to the OTT industry. This remarkable achievement has helped us set a new viewership benchmark.”
The company stated that out of 100 million viewers, 66% of them came from towns outside metro cities that recorded 15.6 million of concurrency.
During the Cricket World Cup 2019, Hotstar provided streams across six languages – English, Hindi, Bengali, Tamil, Telugu, and Kannada. Hotstar also provided streaming to it viewers living in the US and Canada via mobile and web application as well as on devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV so that they can enjoy watching Cricket World Cup through its service.
Hotstar also partnered with the other video streaming platforms like Amazon Prime Video, SonyLiv, Netflix, Voot, Zee5, ALTBalaji and Eros Now.
To recall, during IPL 2019 final match Hotstar crossed the milestone of over 18.9 million concurrent viewership.
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