In order to take on Snapchat, Facebook is working on a new app called Threads that will allow the users to share their status, location, battery life and more with their closest friends. Threads will be a companion app to Instagram that will promote close sharing between users along with added text, photo as well as video with the use of Instagram’s original tools. According to a report by The Verge, the app is being put on internal testing by the social media giant.
A few months ago, the company quashed ‘Direct’, which was the standalone messaging app. The Direct messaging app was launched in 2017 in six countries Chile, Israel, Italy, Portugal, Turkey and Uruguay. The second app came with lots of filters similar to Snapchat. According to the portal, executives said that beta testers were frustrated about having to switch between Instagram and a second app whenever they wanted to send a message.
“A messaging app built around your close friends might be more popular. That’s what Snapchat already is today for a healthy portion of its users.”
A few of the reports suggests that the Snapchat users spend more time than average than Instagram users spend inside it.
“For Facebook and Instagram, which have long coveted Snapchat’s strong engagement among younger users, Threads could represent another effort to chip away at their rival’s appeal.”
Apart from that a couple of screenshots of the Thread app have also emerged on the web. It shows how the app has been built to promote constant, automatic sharing between users and the people on their “close friends” list on Instagram.
By opting the automatic sharing option, the user’s close friends will be able to view the user’s location, driving speed and more. In the beginning, the app will not show the information about the user’s location in its place it shows “on the move”. It will also let the user update their status physically that will display the statuses in the main feed with messages.
“The core of Threads appears to be messaging, and it looks very similar to the existing messaging product inside Instagram. Messages from your friends appear in a central feed, with a green dot indicating which of your friends are currently active. If your friend has posted a story recently, you can view that from inside Threads as well. Threads also have a camera, which you can use to capture photos and videos and send them to your close friends.”
However, the photo-sharing app has not disclosed any information with regards to the launch date. Similar to the Direct app the company might also bring down the Thread app before releasing it to the general public.
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