LG has finally made it official that LG WING smartphone will be the first product to be launched under the Explorer Project on September 14 at 10:00 (EDT). According to LG, its new mobile category aimed at discovering new ways to interact with mobile devices. The main focus of the dual-screen LG WING is on the evolving and ever-changing needs of today’s consumers and challenging established user norms.
The LG WING smartphone’s launch event can be watched on LG Mobile’s official YouTube channel as well as on the official Facebook page. LG further added that its boldest, newest smartphone will deliver a new and different form factor and mobile experience that would be impossible to create with conventional smartphones.
The company has provided a glimpse of a dual-screen smartphone under Explorer Project with a 30-second invitation video hinting at the first handset under this new lineup. In the video, the second screen could be seen rotating behind the first.
“LG and platform partners feel it is vitally important to demonstrate to consumers new and differentiated user experiences in the smartphone space. LG has always been a pioneer in pushing the envelope of smartphone form factors, the only way to bring about much-needed innovation in the mobile market,” said Morris Lee, president of LG’s Mobile Communications Company.
As per LG, “Explorer Project is both an initiative and a category and will include devices that deliver distinctive and yet unexplored usability experiences, a strategy that tackles uncharted territory in the industry.”
LG’s Explorer Project has been created in response to the diverse usage needs of today’s smartphone customers and to deliver much-needed curiosity and excitement to the mobile sector. The initiative aims to “explore” and inject new life into untapped areas and reshape and expand the current user experience, with assistance from its trusted platform partners.
Furthermore, the Explorer Project also marks a new direction in the alignment strategy of LG’s smartphones. The Explorer Project will focus solely on new usability that is discovered with innovative designs while LG’s new Universal Line will be the company’s lineup of competitive devices that focus on consumer lifestyles, such as LG VELVET.
With an aim to develop unique features that will elevate the mobile viewing experience on Explorer Project devices, LG is collaborating with industry partners Rave, Ficto, Tubi and NAVER. Furthermore, Qualcomm Technologies is again contributing its industry-leading processing technology and knowhow to drive the outstanding performance of LG’s differentiated lineup.
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