HomeNewsLG 'DigiTour' 3D Showroom helps drive business during pandemic

LG ‘DigiTour’ 3D Showroom helps drive business during pandemic

This initiative enables users to travel through virtual showrooms.

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In order to allow visitors to remotely interact with the latest commercial display technologies, LG DigiTour unique 3D showroom and immersive platform has now allowed visitors to remotely interact with the company’s latest commercial display technologies.

Asserting that the cancellation of in-person events this year challenged people to find new innovative ways to connect with the customers, Damaris Toma, Experiential Marketing Lead at LG Business Solutions USA, said, “We used this opportunity to reimagine the future and build an interactive virtual event platform with a high-level of photo-realism that immerses users in the environment. With the LG DigiTour, users can travel through virtual showrooms and discover the latest display technologies for businesses of all sizes, types and budgets.”

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With the Unreal Engine platform, which is an advanced real-time 3D creation tool, the LG DigiTour encourages visitors to “walk” through various commercial spaces and experience LG Business Solutions products in their contextually relevant environments. This also comprises of four distinct spaces:

  1. Corporate
  2. Education
  3. Control
  4. Innovation

LG further notified that virtual guests can move throughout the rooms and interact with products, instantly pulling up features, specs and more.

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Additionally, the platform also enables live chats. This mean that visitors can seek more details about products and speak with an LG representative in real time to address questions. In addition to the interactive online showroom, LG is using On24 to host virtual webinars and events where industry leaders can interact and communicate during the pandemic and beyond.

“Rather than try to replicate what’s been done to date elsewhere, we’ve created environments that take advantage of the power of virtual technology and paired it with the invaluable injection of real people that industry thrives on. We will use the platform to host tech tours, live chats, and educational seminars, bringing a new level of interaction to our customers,” added Toma.

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The robust platform includes always-on access, desktop, mobile and tablet compatibility, self-directed exploration, 360-degree spaces, and interactivity, with soon-to-launch webinars, live chats and video chats, plus vast growth potential.

Besides this, LG has built a way to reach audiences remotely – even audiences that may not have been at a physical tradeshow. It’s a future-proof way to ensure that we can serve our customers remotely, now and in the years to come.

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