Home News LG launches world’s first rollable TV for $87,000: Here’s what you must...

LG launches world’s first rollable TV for $87,000: Here’s what you must know

This work of art comes with a liquid smooth 65-inch flexible OLED display.

In an unprecedented feat that genuinely deserves to be called a work of art, LG has launched the world’s first rollable TV called LG SIGNATURE OLED R (model RX) in South Korea. This innovate piece of technology will be available for purchase at seven premium consumer electronics stores located in major centers across the country with a price tag of KRW 100 million ($87,000 or approx. Rs 63.91 lakh).

Mind you! The R in the name not only reveals that the TV is rollable but that the TV is also revolutionary in the home entertainment space, redefining the relationship between a TV that can disappear from view at the touch of a button and the surrounding space.

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Asserting that LG SIGNATURE OLED R is a seamless marriage of technological and design innovation, Park Hyoung-sei, president of LG Home Entertainment Company, said, “This is a true luxury product that reimagines what television can be, this unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG’s leadership in the premium TV market.”

The tech company further stated that LG SIGNATURE OLED R is a masterpiece that will be appreciated by customers who demand the very best and can recognize the true value of game-changing innovation. This TV is a work of art that will upgrade any space and complement any lifestyle not just an exceptional feat of engineering and user-centric design.

According to LG, “This artisan-level of care will be apparent throughout the LG SIGNATURE OLED R, from the brushed aluminum casing to the stylish and modern wool speaker cover by Kvadrat of Denmark. Customers can have their choice of four exquisite shades of covering – Signature Black, Moon Gray, Topaz Blue or Toffee Brown – and further personalize their unit with an engraving of a name or message on the aluminum base.”

With a liquid smooth 65-inch flexible OLED display that leverages self-lighting pixel technology, LG SIGNATURE OLED R boasts an individual dimming control to produce supreme picture quality. Moreover, the new TV represents LG’s unrivalled ability to innovate and create new possibilities that directly contribute to consumer benefits beyond the advanced hardware.

LG SIGNATURE OLED R has the ability to transform into three different viewing formats:

  1. Full View
  2. Line View
  3. Zero View

Furthermore, LG SIGNATURE OLED R expands the user experience in exciting, new ways thanks in no small part to the company’s mastery of OLED technology.

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