Taiwanese fabless semiconductor company MediaTek has announced to foray into Automotive Industry. The company has partnered with Nvidia in order to supply a full range of in-vehicle AI cabin solutions for the upcoming generation of software-defined vehicles. With this alliance, the company is said to create and deliver the most compelling solutions for state-of-the-art connected cars by making use of the strengths of each company’s automotive product portfolio.
By working together, MediaTek will develop automotive SoCs integrating a new NVIDIA GPU chiplet with NVIDIA AI and graphics IP. Chiplets are connected by an ultra-fast and coherent chiplet interconnect technology.
A whole range of AI cabin and cockpit operations with cutting-edge graphics, AI, safety, and security features will be delivered by MediaTek’s smart cabin solutions running NVIDIA DRIVE OS, DRIVE IX, CUDA, and TensorRT software technologies.
In addition to this MediaTek will work with NVIDIA to provide automotive solutions that is said to surpass the sector’s expanding needs and demands, opening up a sizable market for both businesses. According to Gartner, the total addressable market for infotainment and instrument cluster SoCs used within vehicles will reach $12 billion in 2023.
Making use of NVIDIA’s core expertise in AI, cloud, graphics technology and software, and pairing with NVIDIA ADAS solutions, MediaTek can enhance the capabilities of its comprehensive Dimensity Auto platform, which leverages the company’s expertise in mobile computing, high-speed connectivity, entertainment and extensive Android ecosystem, to deliver an all-around smarter in-vehicle experience.
Rick Tsai, Vice Chairman and CEO of MediaTek said, “NVIDIA is a world-renowned pioneer and industry leader in AI and computing. With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles. Through this special collaboration with NVIDIA, we will together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.”
Jensen Huang, founder and CEO of NVIDIA stated, “AI and accelerated computing are fueling the transformation of the entire auto industry. The combination of MediaTek’s industry-leading SoC and NVIDIA’s GPU and AI software technologies will enable new user experiences, enhanced safety and new connected services for all vehicle segments, from luxury to mainstream.”
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