This year smartphone shipments in India under the premium segment grew 66 percent in the Q3 2019 as per a research report. Therefore, the Chinese premium smartphone brand OnePlus retained to lead in India in the premium segment.
OnePlus grew 95 percent with 35 percent market share followed by Samsung with a 23 percent market share and Apple with 22 percent market share in the country. The company continued to lead and remained the fastest-growing brand, driven by the strong performance of both the 7 and 7T series.
While on the other hand, the South Korean electronics brand Samsung’s shipments were driven by the new Galaxy Note 10 series. Whereas the price cut for iPhone XR has been responsible for Apple’s sales. With the presence of other brands like OPPO, Xiaomi and Asus the collective share of the top three brands dropped to 79 percent this year as compared to Q3 2018 with 83 percent.
The growth in the sales of premium smartphones has been determined by the latest launches, great deals and offers that also included payment plans (EMI), cashback and exchange offers ahead of the festive period.
OnePlus recently launched OnePlus 7 and OnePlus 7T, which has helped users who were planning to upgrade their devices at a different price range. As per Counterpoint the aggressive product features and expansion in offline channels, further helped it to attract more users. The OnePlus 7 and OnePlus 7 Pro were the best-selling and third best-selling models during the quarter, respectively.
Karn Chauhan, Research Analyst, Counterpoint Technology Market Research shared, “OnePlus 7 Series witnessed a strong uptick in India which helped the brand to gain both mind and market share in the important India market. With 7T and 7T pro, OnePlus had its widest ever portfolio in India currently. This helped it to target users looking to upgrade at various price tiers within the all-important premium market. Additionally, the aggressive product features and expansion in the offline segment further helped to attract more users.”
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