gadget-bridge
HomeMobilesOnePlus continues to lead in India with highest recorded shipment in Q3...

OnePlus continues to lead in India with highest recorded shipment in Q3 2019

The company grew faster with 95% YoY to lead Samsung and Apple in Q3 2019

- Advertisement -

This year smartphone shipments in India under the premium segment grew 66 percent in the Q3 2019 as per a research report. Therefore, the Chinese premium smartphone brand OnePlus retained to lead in India in the premium segment.

OnePlus grew 95 percent with 35 percent market share followed by Samsung with a 23 percent market share and Apple with 22 percent market share in the country. The company continued to lead and remained the fastest-growing brand, driven by the strong performance of both the 7 and 7T series.

- Advertisement -

While on the other hand, the South Korean electronics brand Samsung’s shipments were driven by the new Galaxy Note 10 series. Whereas the price cut for iPhone XR has been responsible for Apple’s sales. With the presence of other brands like OPPO, Xiaomi and Asus the collective share of the top three brands dropped to 79 percent this year as compared to Q3 2018 with 83 percent.

The growth in the sales of premium smartphones has been determined by the latest launches, great deals and offers that also included payment plans (EMI), cashback and exchange offers ahead of the festive period.

- Advertisement -

OnePlus recently launched OnePlus 7 and OnePlus 7T, which has helped users who were planning to upgrade their devices at a different price range. As per Counterpoint the aggressive product features and expansion in offline channels, further helped it to attract more users. The OnePlus 7 and OnePlus 7 Pro were the best-selling and third best-selling models during the quarter, respectively.

Karn Chauhan, Research Analyst, Counterpoint Technology Market Research shared, “OnePlus 7 Series witnessed a strong uptick in India which helped the brand to gain both mind and market share in the important India market. With 7T and 7T pro, OnePlus had its widest ever portfolio in India currently. This helped it to target users looking to upgrade at various price tiers within the all-important premium market. Additionally, the aggressive product features and expansion in the offline segment further helped to attract more users.”

- Advertisement -

For the latest gadget and tech news, and gadget reviews, follow us on TwitterFacebook and Instagram. For newest tech & gadget videos subscribe to our YouTube Channel. You can also stay up to date using the Gadget Bridge Android App.

- Advertisement -

Support Us

We are a humble media site trying to survive! As you know we are not placing any article, even the feature stories behind any paywall or subscription model. Help us stay afloat, support with whatever you can!

Support us
- Advertisement -
Komila Singh
Komila Singhhttp://www.gadgetbridge.com
Komila is one of the most spirited tech writers at Gadget Bridge. Always up for a new challenge, she is an expert at dissecting technology and getting to its core. She loves to tinker with new mobile phones, tablets and headphones.
- Advertisment -
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Must Read

Sennheiser Ambeo Soundbar Mini launched in India

Sennheiser Ambeo Soundbar Mini launched in India

0
Sennheiser Ambeo Soundbar Mini has been launched in India today. The company last month released Sennheiser Ambeo Soundbar Plus and the Ambeo Sub which...
- Advertisement -

You cannot copy content of this page