We have some news for Fnatic fans. The esports organisation has decided to start the new year with new, rebranded jerseys. Fnatic and Chinese smartphone brand OnePlus have announced a partnership under which the esports organisation will replace the team name on the front of its kits with the handset maker’s name.
We should mention that the esports organisation and the smartphone brand have announced this as an unspecified ‘long-term’ sponsorship deal. It is also worth noticing that OnePlus will be the first to serve as Fnatic’s ‘front of jersey’ sponsor in the organization’s history that spans fourteen years. The designs that will be used on the jerseys of the esports organization got showcased at Fnatic’s ‘Legends in Action Live’ event that was held in Berlin on Sunday.
The event in Berlin also served as a platform for fans to know Fnatic’s League of Legends Database-Link-esports roster before the League of Legends European Championship Database-Link-esports starts on January. For those unaware, Fnatics is among the ten teams that will be contesting in the League of Legends European Championship in its first year after it got rebranded. Earlier, it was known as the European LoL Championship Series.
We should also mention that this is not the first time that these two companies have partnered. Earlier this year, Fnatic and OnePlus had joined hands to set up a booth at the Milan Games Week. At the event, the esports major adopted an unusual way to promote its gear. The two companies showcased OnePlus smartphones along with Fnatic peripherals and mobile gaming.
It may be the first time that Fnatic has partnered with a company to be a front of jersey sponsor, but it’s no stranger when it comes to making deals with brands for specific purposes. And neither is OnePlus, which is known to partner with companies to come up with exciting new variants of its smartphones. The latest one to join the list was OnePlus 6T McLaren. As the name suggests, the smartphone brand had partnered with racing giant McLaren to launch its fifth-anniversary special smartphone that comes with 10GB of RAM and has the company’s latest Warp Charge technology.